Social Media Strategies: Return on Relationship



This month’s Professional Development webinar was on the topic of Return on Relationship with special guest, Ted Rubin.

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

RonR with Ted Rubin

TedRubin HeadShot 250

Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

Return on Relationship, ROR, #RonR, is the basis of his philosophy. His book, Return on Relationship was released January 2013 and How To Look People in the Eye Digitally was released this year. Connect with Ted at TedRubin.com or @TedRubin.

Return on Relationship

#RonR…NoLetUp!

This was a very entertaining and enlightening conversation with Ted Rubin.

What I love about Ted’s work is his focus on authentic relationships and using social media as a way to build genuine, real-world relationships with people.

He asks, “Would YOU want to be your friend?”

Ted talks about the importance of being personal, and the “Age of Influence” — there are no barriers. If you invest and engage, you can create truly meaningful, important connections and lasting value in your network.

This was a wonderful discussion! I’m so grateful to Ted for taking the time to talk with the members of Azzarello Group.

In this webinar you’ll learn from Ted how to:

  • Most effectively use social media in your career and business
  • Maximize the “Social” aspect of Social Media
  • Build and nurture relationships online and offline
  • Think about and increase your influence
  • Get started on social media in a comfortable, authentic way

In this webinar: Return on Relationship, Ted shared practical ideas to use the internet to build your influence and improve your communications in a genuine way with your friends, colleagues and customers.

Members of Azzarello group can download this webinar for free.

If you are not a member, you can learn about membership and join, or you can purchase this individual webinar below.

Talk TO people, don’t market AT them

Ted shared several stories about how companies get this right and wrong. Real communication involves people conversing with people, not companies broadcasting to markets.

The companies that get this right are seeing huge benefits. The ones that don’t are either getting left behind, or missing huge opportunities to learn from their customers to provide products, services and information that people really want and need.

Tell Your Story in a Way People will Care

This is really at the root of any success. You need to get people to care.

To get people to care you need to engage with them on a personal level. You need to make them feel acknowledged and listened to. But first and foremost, you need to understand what they care about.

Social media makes telling your story in a way people care easier than ever before, because people are voluntarily broadcasting what they care about.

There is no excuse for you not to know what people care about before you meet them, if they are sharing on the internet.

Take the time look, learn, and engage.

Listen for Moments

Ted shared some great stories about how to listen for the perfect moment to engage with someone, and also what happens when you miss it or get it wrong.

The internet gives us the opportunity to sense what people are thinking and how they are reacting. When you listen for and find the right moment, your communication will have a lot more power and influence.

Open Doors

Ted talked about having only one persona on the internet. (Don’t separate work and personal.)

He told us, in fact, that his personal updates to his business contacts get more positive attention and engagement than his business communications. Of course this is true.

We shouldn’t be afraid of sharing our real selves with our business colleagues. Business colleagues are people. They respond to the fact that you are also a person!

It is easier to engage them with a picture of your dogs or of your children than it is to engage them with your latest marketing email.

Networking is about opening doors — it’s not about closing the deal in the first meeting. Being a real person with your business contacts is a better way to move the business forward, than to be only all-business.

Once you get people to engage on a personal level, then you have the opportunity to listen for the right “moment” to do business later.

Start slowly

Ted was not suggesting that you suddenly put the entirety of your personal life out on the internet all at once. Share a vacation photo. Comment on someone else’s hobby.

Put your toe in the water and gauge the response. You can build your presence as you feel comfortable.

If you stay away from the internet, just be aware that you are getting left behind by all the people and businesses who have embraced it.

Ted also shared some specific, practical ideas about how to use Twitter, Facebook, and Linkedin most effectively.

If you are craving more influence, the internet is a powerful option. And your best approach is to be genuine, generous, and personally engaged.

Want some help?

To get some help with this and learn the specific ideas and techniques that Ted talked about, download the webinar: Return on Relationship, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

Here are some additional, useful webinars related to building authentic relationships, and increasing influence and presence in social media and in the real world:

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your Mentor – Become a Member

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now.

Other Options:

Purchase just this podcast ($9.99)


ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

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Social Media ROI for Business (and Careers)



This month’s webinar was on the topic of Social Media ROI.

If you missed it, you can download the recording.

Social Media ROI

In this webinar I the opportunity to interview Erik Qualman, who is has a remarkable background.

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Erik Qualman (Equalman online) is an MBA Professor at the Hult International Business School. For the past 16 years he has helped grow the digital capabilities of many companies including Cadillac, EarthLink, EF Education, Yahoo, Travelzoo and AT&T. He is a columnist for ClickZ, and he owns the social media blog – Socialnomics.com and is a best selling author.

I had the chance to talk with Erik about the role that social media plays in growing business and customer loyalty — and careers.

This is a very useful webinar to download if you want to:

  • Understand how using social platforms can help your business
  • How to make the right choices about risk and privacy
  • Hear examples from companies who really get this right (and mistakes too)
  • Learn to build brand value and employee engagement in a consistent way
  • Understand how social media is affecting careers (good and bad)

What are you hiding?

Many companies are concerned about opening up their virtual doors to allow the use of social media, because they are uncomfortable putting their brand directly in the hands of their employees.

The traditional thinking is that Marketing should own all official company communication, so they can filter everything and keep it consistent and safe.

Erik’s question is, “What are you hiding?” I thought this was pretty profound.

The focus of the social media question is not actually about the”social media” .

The real focus is: Are all your employees aligned and motivated to represent the company and its mission the same way?

That’s the real question! That question has been true and important long before social media was an option. The strongest and most successful companies invest effort getting everyone on board and aligned, and keeping them motivated.

A mentor of mine taught me long ago that happy employees will make happy customers.

If you knew that all of your employees had a shared view of your mission and were motivated to be at your company and share that vision with the world, why would’t you want them communicating?

I see this all the time in the work that I do with companies, getting this inside piece right — helping everyone get on board and moving in the same direction. This on its own has tremendous value.

And if you can achieve this type of alignment and motivation in your employee base, and then let them tell their friends, wouldn’t that be good for your brand?

Social Media is not 100% good

People always ask me questions about privacy and appropriateness, when they think about social media. It makes many people uncomfortable.

I was happy to get the chance to ask Erik about this.

His point of view was very practical:

Yes, there are some bad elements and risks to deal with, but the good far outweights the bad — AND it’s where the vast majority of the conversation is happening. Give it a try when you reach the point when you are feeling left out.

Career & Credibility

Erik also had some interesting insights about how companies are using candidates’ social media influence to make hiring choices.

If you are an unknown on the internet, your career capital may be diminishing as more companies look to understand the reach you have.

Erik talked about ways to think about and prepare your online presence.

Practical!

Erik told some great stories about how the conversations and the opportunities are happening online.

This was a great, common-sense discussion about how companies can build customer loyalty, brand power and employee motivation THEN use social communication platforms to share that excellence with the world.

I really appreciated his practical point of view. If you missed it, you can download the recording below.

eric books
Erik Qualman is listed as a top 50 MBA Professor and has worked with many of the top companies in the world, like Zappos, Starbucks and Sony. He has also written 3 books which are top sellers in 9 countries, including “Socialnomics”, and his latest “What happens in Vegas stays on YouTube”. Erik also has one of 2010′s most viral videos on YouTube:“Social Media Revolution”.

Erik is sought after world wide as a speaker on the topic of Social Media and Business and has been highlighted in numerous media outlets including: BusinessWeek, The New York Times, WSJ, Mashable, USA Today, Financial Times, Forbes, Fortune, CBS Nightly News, and The Huffington Post.

Get the webinar now

Member Free Download

If you are a member of Azzarello Group, you can download the podcast for free.

Or Purchase

If you are not a member, you can: purchase this podcast,

or you can become a member and get the webinar for free..

If you are tempted to purchase this podcast, that’s great.

But you might want to consider getting a membership to Azzarello Group — it’s a much better deal.

With a membership, you can get access to everything in the member library for a whole year for just $179.

BECOME A MEMBER NOW

As a member, just around this topic about influence, you can also get additional podcasts and webinars for free on:

So you might as well join and get them all for free!

Additional benefits for members

Additional Q&A

Since this webinar was a special interview, there is no presentation and worksheet package. But members do have access to the live Q&A recording which followed the webinar on the topics of:

  • Developing a strong voice online
  • What companies and people get right and wrong using social media
  • How to develop your brand alongside your company’s brand
  • Broadcasting vs. conversation
  • and more…

Take a look through the Member Library and see all the other great webinars and resources you get too.

Plus, as a member, you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Become a Member

BECOME A MEMBER NOW
Membership a great resource (and a steal at $179 for a whole year) to help you advance your career.

Other Options:
Purchase just this podcast ($9.99)


ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download