A big thank you — to YOU!


I want to thank everyone who helped make the launch of MOVE such a huge success!
I also wanted to stop for a moment to fully appreciate this truly extraordinary experience for which I am enormously grateful, by sharing this short photo/video diary.

In Italian I would say, “Sono grata” which is what Italians say to express a joy of your whole self and a deep gratitude that comes from the heart.

MOVE Launch in New York City

I had the incredible opportunity, thanks to my publisher Wiley, and Barnes and Noble in NYC, to have MOVE featured in the storefront of Barnes & Noble facing 5th avenue for 2 weeks!

Speaking of things for which I am grateful, my long time friend and mentor Al Fasola not only flew in to join the party, but directed a photo shoot on 5th avenue, with the talented Julia Blaukopf.

Patty and Al (click to enlarge)
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Barnes & Noble NYC, 5th Ave and 46th Street!

It was a bit surreal frankly, to be featured in a store front on 5th avenue in NY!

I’m really excited about what I got to share in MOVE to help business leaders create bigger success and feel more sane along the way. I talked about this in a live Facebook Broadcast right out on the street. Thank you for all who tuned in and stopped by…and the crowd that spontaneously formed!

And a shout out to my big sister Kerry, who served as the camera man. Nice work!

VIDEO: Watch this video shot live from the very cold store front of B&N

MOVE at 5th ave and 46th street! (click to enlarge)
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Inside the store…

The Barnes & Noble staff were fantastic giving MOVE great featured in-store positioning throughout the store.
There are a few signed copies left at the 46th street location!

Having a laugh with Al while signing books (click to enlarge)
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MOVE Launch Party NYC!

Then came the NY Launch Party at Estancia 460 in Tribeca. Many thanks to Katie, and the staff. It is a truly wonderful venue with incredible food and wine.

There were people there from literally every decade of my life, including my 4th grade grammar school teacher and grammar school music teacher, and my friend Wendy who I have known since I was 4 years old! There were friends from high school and college, work friends and colleagues, and members of Azzarello Group who I had the chance to meet in person for the first time!

NY MOVE Launch Party (click to enlarge)
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More NY MOVE Launch Party (click to enlarge)
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Launch Party in CA

The launch continued in California at Kingfish in San Mateo.

David Spark of Spark Media Solutions and a long time friend created this fun video: “What’s the best advice you ever got from Patty Azzarello”? There are some great bits of wisdome in here! Thank you everyone for playing along, and for the kind words.

VIDEO: Check out these bits of wisdom from leaders already getting benefits from MOVE

Video by: David Spark, Spark Media Solutions

Long time friends and colleagues came out to help celebrate and again, I had a chance to meet members of Azzarello Group in person for the first time and get to learn about their experiences and breakthroughs that came applying my work. That’s why I do this! It was really wonderful to meet everybody.

New and old friends helped to celebrate (click to enlarge)
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Clients, members and friends came out in force! (click to enlarge)
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Eat, drink and be Merry! … (click to enlarge)
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#DecisiveLeadersMOVE

It would seem that we have created a MOVE-ment. People from all over the world are posting selfies with the #DecisiveLeadersMOVE hash tag. Again, I am very grateful. And you can still join the MOVE-ment! I’d love to see you photos with MOVE!

MOVE Selfies… #DecisiveLeadersMOVE in New York!! (click to enlarge)
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MOVE Selfies… #DecisiveLeadersMOVE worldwide! (click to enlarge)
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THANK YOU!!

So again, a deep heartfelt thank you to everyone for the huge outpouring of support for MOVE.
We hit 100 reviews on Amazon in the first month. The people at Wiley, and the people at Amazon were amazed.

–Sono grata.

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What do you think?

Join the conversation about this on my Facebook page Patty Azzarello Practical Business Advice for Humans.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Coping with a difficult business situation



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“Courage does not always roar”

I really like this quote from Mary Anne Radmacher.

I write this in a week when all of my best laid plans and commitments have been washed away by the flooding rains and power outages in California.

This, the week before my new book MOVE is released…when there were many important things to do.

One of the themes in MOVE is that leaders need to have Valor. And sometimes Valor is the patience and willingness to cope — to simply show up and try again tomorrow.

Authentic Success

My first book RISE was about individual effectiveness and success. It focused on building career success in an authentic way, that respects others and the fact that you have life outside work that matters.

MOVE is the next step. It’s about organizational effectiveness and success.

People have asked me, “Were you able to keep the authentic theme in MOVE too?”

Absolutely! That’s the point.

The Middle is the hard part

Here’s what I mean.

A primary theme in MOVE is about “The Middle,” meaning that while the kick-off of a new strategy is exciting and well supported, and the end goals are very motivating, it’s the Middle that’s the hard (and not most exciting) part. Strategies tend to fall apart and lose momentum in the Middle.

As a leader it’s important to keep showing up every day because:

The Middle is where literally everything needs to happen!

And the Middle is fraught with surprises, changes, challenges, short term pressures, apathy, skepticism, boredom, and sometimes even personal attacks.

The strongest leaders are often the ones who are willing show up again tomorrow — to try again, and to keep going, and to continue to engage their team in an authentic way — throughout the whole Middle.

Leadership takes courage, patience, and often stubborn persistence.

Coping is adding value

A mentor of mine taught me a very important lesson. He said to me, “Patty, never underestimate the value of simply coping”.

Courage does not always roar.

Don’t underestimate the value of coping — coping, and being willing to show up again tomorrow.

Authentic success is a wonderful thing

In MOVE I give lots of practical strategies for coping, having Valor and preserving your energy and sanity as a leader throughout the entire Middle.

Because if you keep showing up, you can really do great things together with your team.

Every manager should read MOVE. And I’m not saying that just to sell books. I’d really like to help.

MOVE is a practical handbook for dealing with the reality of how hard business execution is, and for mastering the things that can make the difference between success and stalling out. I’d like to help every leader gain the business and personal success they desire.

Keep going!

Download a free preview of MOVE

azzarello_final_3D trxDownload a free preview of MOVE now

What do you think?

Join the conversation about this on my Facebook page Patty Azzarello Practical Business Advice for Humans.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Win a 1-1 coaching program with me…


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A chance to win a 1-1 coaching program with me

I’m very excited to share all the ideas in my upcoming book MOVE to help leaders (at all levels) be more effective and execute their important strategies more decisively, more predictably, faster, and with more confidence.

Pre-order to win

To that end, I have created a drawing to win a 1-1 coaching program with me for MOVE pre-orders.

For your chance to win a 6-hour 1-1 coaching program with me, just pre-order your copy of MOVE now, and you’ll be entered into the drawing.

There will be TWO winners selected.

I don’t get a chance to do as much 1-1 coaching as I would like, so I’m really looking forward to meeting you!

Here’s how it works:

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1. Pre-order your copy of MOVE before Feb 28
2. Send your receipt to movepreorder@gmail.com
3. On February 28th, two people will be randomly selected and notified
4. Those two people will get a FREE 6-hour 1-1 coaching program with me
5. You will have 1 year to use the 6 hours
6. The win is transferable if you want to enter for someone you are mentoring
5. If you have already pre-ordered, it’s not too late! All pre-orders qualify

Send your receipt to movepreorder@gmail.com

Pre-Order your copy from these booksellers now to enter!

Then send your receipt to movepreorder@gmail.com and you’ll be entered to win a drawing for a 6-hour 1-1 coaching program with Patty Azzarello.

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Send your receipt to movepreorder@gmail.com


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

An important business lesson to learn from dogs: Do you have the right team?



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REGISTER FOR THIS MONTH’S FREE WEBINAR: Building a High Performing Team

It’s great when it happens

As a business leader I can remember the feeling of being overwhelmed and struggling, and feeling like the job was totally impossible, or that I was totally unqualified because it felt too hard.

Each time this happened I had a mentor or a boss say to me, “Patty, you need to build the right team”.

I can also remember so clearly how much better it felt at the moment when I got the right team in place.

It was amazing. My level of worry was greatly reduced, the quality of what my team could do skyrocketed, and the impact of what I could do with my time personally also went through the roof.

The misery was gone. It was replaced with a combination of relief and excitement.

Now, we could move forward.
Actually it was more like..we couldn’t NOT move forward. The team was ready and raring to go.

I’ll admit, making changes to the team was never easy to do. There was always angst and controversy and risk in getting there. But it was always worth it.

Accommodating

Many leaders make the mistake of thinking that the job is to make do with the team they have — too accommodate. But the real job of a leader is to build the team you need.

You can tell yourself that accommodating weakness in your team is less messy and difficult than making a change, but the problem is that it wastes time forever.

While making a change is difficult and messy for a short time — then it’s over — and you get a HUGE benefit forever after.

The Dogsled Analogy: All the Ropes are Tight

Several years ago I had the opportunity to go dogsledding.

At the beginning of the day there were 17 sled-dog teams lined up on the sides of the path and the dogs were mostly lying and lounging in the snow.

The sleds were all braked. To brake a sled there is basically just a stake that is driven from the sled into the snow so the sled can’t move.

When the dogs perceived that the 30 minute briefing was ending (the had heard this briefing before!), without any cue from the guides, they all jumped up and pointed forward.

They were like loaded springs, ready to run, and pulling strongly on the ropes. The only reason the sleds didn’t fly forward is because the brakes were on.

So…ALL the ropes were tight.

You could sense the energy. It was not subtle. It was wonderful.

I had this strong feeling about how great that was.

Every team member was pointing forward and ready, willing, and anxious to GO.

Since then, I keep thinking… 

That’s the team you want in business. Every person pulling their weight in the same direction — ready, willing, and eager to GO. All you need to do is release the brake.

Think about your team. Are all the ropes tight?

1. Are all your team members facing forward?

This may seem like a simple question, but more often than not, there is at least one person who is simply not facing forward along with the rest of the team. They may be facing sideways (confused about where you are going) or backwards (in disagreement with where you are going). They may be sticking to an old way of doing things, or refusing to change their point of view on something important.

2. Is everyone on your team truly in alignment about what the course is and what their role is?

Can everyone on the team run forward without getting tangled up? Or are there points of disagreement or confusion that need to be resolved? If people’s roles aren’t clear, or if you have competing, or conflicting or duplicate efforts within your organization, the ropes will get tangled up. When you say “go”, everyone may start running, but not in the same direction.

3. Is each person capable and up to the task required of their role?

Can every person on your team pull their share of the weight – truly? Do they fully have the ability, the judgement, the communication and leadership skills to do the job that needs to be done? And are they willing and motivated to do their part?
When there is a team member who cannot pull their share of the weight, if they remain on the team, the manager and other team members are forced to compensate. And every time someone needs to compensate for a weak team member, there is a person not doing what they should be doing.

4. Are they all motivated to go where they need to go?

This is as important as any of the other questions. Do all the members of your team personally care about where you need to go? Are they engaged? Are they invested? There are some people who go through the motion of facing forward, and they have enough capability to run just fast enough so that their rope doesn’t visibly droop. They put on a great show of their effort, but they are only just barely pulling their share of the load.

Do you need to make a change?

When you look at your team — all the ropes should be tight.

If not, you need to make a change. There is no effective antidote for the wrong team. Transforming the wrong team into the right team is something I’ve written a lot about in my upcoming book MOVE.

REGISTER FOR THIS MONTH’S FREE WEBINAR: Building a High Performing Team

Read MOVE

I’m really excited to share all the importnat ideas and tools I put in my upcoming book MOVE to help you get your team (at any level in any kind of organizaion) to execute your strategy more decisively.

Order your copy now.
Click to download
Click to order
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What do you think?

Join the conversation about this on my facebook page.

Was this useful?

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About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Leading Business Transformation



This month’s Professional Development webinar was on the topic of Leading Business Transformation.

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Get the webinar

If you missed it you can download the recording.

Members of my program for Professional Development can download this webinar for free.

Strategy without Execution = Talking

This is a very useful webinar to download if you want to:

  • Get a strategic initiative off the ground and make it stick
  • Get stronger engagement and motivation from your team
  • Keep important work on track despite urgent crises and demands
  • Make sure your team and strategy are tuned for success

Here is what we talked about:

Why organizations are reluctant to MOVE forward on something new

First and foremost, everyone is too busy! Doing something new, requires doing new things …and no one has time to add anything to their workload.

Other reasons strategies stall are:

People are skeptical: Here’s yet, another new strategy… we never follow through on these things, so I’ll just wait this one out
People are afraid: You are changing the thing that I have been earning a living at. That’s very troubling. What if I can’t do the new thing?
Passive Resistance: I don’t feel strongly enough to argue, but I’m not really on board. I’ll just keep doing what I’m doing

Without breaking this cycle, your strategy will be stalled from the beginning.

I talked about strategies for counteracting these very common issues, which many leaders just accept as an unchangeable part of the environment.

If you don’t address these things. You don’t move.

The MOVE Model for successful execution

I used this webinar to officially introduce my upcoming book MOVE and to give you some tools right away to start using the model to execute on your initiative or strategy more decisively.

Here’s the model:

M = The Middle
O = Organization
V = Valor
E = Everyone

M = The Middle

The Middle is the longest and most difficult part of any business transformation process. Kicking off the strategy and defining the end outcomes are the easy and exciting parts. The Middle is where all the hard work (and basically everything) needs to get done!

I talked about ways of charting a safe and clear course through the long Middle so that your team can stay on track and feel confident along the way.

Structuring the Middle in a clear and accountable way is critically important at any level in any organization. I use this approach even for myself when I have long term project to complete personally.

O = Organization

There is no effective antidote for the wrong team. As a leader you need to make an honest assessment of your team. The challenge arises because when you first start to do something new, you are starting with the same people.

I talked about how to make sure your team is fit for the task at hand, and how the job of a leader is to build the team you need, not to merely make do with the team you have.

V = Valor

Leading is hard. If it feels hard you are probably doing it right! As leaders we need to have Valor, the courage, patience and stamina, to stick with the change and support it through the long Middle.

There will be many pressures, obstacles, short term crises which will come up throughout the Middle.

I talked about how to manage the seemingly impossible situation of dealing with the urgent demands that constantly come up and threaten to pull you off course. You must protect the new work with your life!

E = Everyone

You can lead a transformation from the top, but you can’t DO a transformation from the top.

Real transformation requires that you engage Everyone in the organization.

I talked about how you need to change the way you think about communicating to be creating conversations instead of merely broadcasting from the top.

You’ll know your strategy is sticking only when people are talking about it among themselves without your involvement.

Want help at your company?

This MOVE model is the core of my corporate work to help organizations implement and execute their strategies. If you’d like to talk about your business or learn about a Strategy into Action session, or training programs for your leaders and managers, give me a call. I’d love to talk to you about it.

Get the Webinar…and More!

To get some help with this and learn the specific ideas and techniques that we talked about, download the webinar: Leading Business Transformation, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Join Now
Join Now.

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AT CHECKOUT TO SAVE $30 ON YOUR MEMBERSHIP

Let me be your mentor

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Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.

TODAY ONLY
USE CODE: MOVE
AT CHECKOUT TO SAVE $30 ON YOUR MEMBERSHIP

Join Now
Join Now

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Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)

Read MOVE

I’m really excited to share all the tools I put in my upcoming book MOVE to help you get your team to execute your strategy or implement your key initiatives more decisively — Including ideas to build sponsorship along with building your own confidence and courage.

MOVE will be available in February, but you can download a free preview now.
Click to download
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What do you think?

Join the conversation about this on my facebook page.

Who else would like to see this?

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About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook