Building Personal Brand Value and Recognition



This month’s Professional Development webinar was on the topic of Personal Brand and Recognition.

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If you are wanting to get the opportunities and recognition you deserve get this webinar

You’ll learn how to:

  • Build your credibility
  • Stand out more
  • Get the recognition and opportunities you deserve
  • Position yourself to win the job you want

Get the webinar

If you missed it you can download the recording.

Members of my professional development program can

Here is what we talked about:

Be Visible, but not Annoying

You need to find a way to stand out. Don’t just wait to be recognized and appreciated because you are working hard.

Hard work does not stand on its own. You might think that is unfair, and you are probably right. But that is reality.

Everyone is too busy to figure out and admire your good work.

You need to be visible. You cannot build your credibility if you are invisible — and you will be passed over for promotions if you are invisible.

In the webinar we talked about how to build your visibility and credibility in an authentic, high-value, and non-annoying way.

Getting the job you want

Many people ask me for advice about breaking into a new group, function, or industry. It’s hard to do because you are not known by those people, nor do you have the experience that your competition might have.

But it’s not impossible.

The way to think about getting any job you want is that you need to be the obvious choice.

But, right now you are not being considered or even noticed for those roles.

So you need do to the right things to build, tune and develop your brand and to form new relationships to enable you to be seen as the obvious choice.

In the webinar I shared several ideas for how to do this.

Building Credibility

The two principal ways to build credibility are through your communications and through your work outcomes.

We talked about how to tune your daily behaviors in each of these areas so that you are steadily increasing your credibility and positioning yourself for the future you desire.

How you execute and how you share your work are critical to adding value to your Personal Brand.

The webinar:

I put together this webinar to give you ideas and specific techniques for building your brand in a way that it sets you up for the career outcomes you want.

In this webinar you will learn:

  • 3 Ways to change or up-level your brand
  • 2 things you need to do to win the job you want
  • How to be visible, but not annoying
  • To build credibility and reputation day to day in your work
  • To communicate effectively with stakeholders

The webinar is loaded with valuable resources

The worksheets and templates in this webinar are useful for assessing and tuning your brand, and planning your communications.

Members: Download this webinar for free

Non Members: You can purchase this individual webinar or podcast (links below).

More, useful webinars for motivating your team:

As a member, just around this topic of metrics, execution and team performance you can get these other related webinars:

So if you are not yet a member, you might as well join and get them all for free!

Join Now
Join Now.

Let me be your mentor

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Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now

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Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)

What do you think?

Join the conversation about this on my Facebook page Patty Azzarello Practical Business Advice for Humans.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Personal Brand 101



This month’s Professional Development webinar was on the topic of Personal Brand 101.

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

Personal Brand 101

You already have a Personal Brand

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” – Aristotle

The concept of personal brand is not a new one, as I think Aristotle said it really well!

You have a personal right now whether you know it or not. The real question is this: Is your personal brand what you want it to be?

Your personal brand is created through the behaviors that others see, day in and day out. Your habits create your brand.

If you want to know what your Personal Brand is, ask others. It’s whatever they say it is.

Build your brand on purpose

In this webinar we talked about how to define your brand based on your authentic, best self. And then to use that brand definition to challenge yourself to live up to it every single day.

This is a very useful webinar to download if you want to:

  • Have the confidence to be your true, authentic self at work
  • Increase your positive visibility and credibility
  • Work at your best more of the time
  • Communicate in a more purposeful, consistent way about what you offer
  • Build recognition for what you want to be known for
  • Prepare for a promotion or a job interview

In this webinar: Personal Brand 101 I share practical techniques to think about how you want to be perceived, vs. how you are perceived today — and then how to fill the gap.

Members of Azzarello group can download this webinar for free.

If you are not a member, you can learn about membership or Join Now.

Join Now

What the webinar covered:

In this webinar we talked about how to create a strong personal brand based on your natural strengths and core values, then how to reinforce your brand with consistent “brand-able” behaviors.

Behaviors and Consistency

There is nothing more important to creating a strong personal brand, than to realize the power of consistent behaviors.

You can tell people whatever you want them to know about you, but only your behaviors — consistent behaviors over time — will make it come true.

We talked about how to construct a framework that will allow you to be much more consistent in how you communicate and interact with others. That’s what builds a brand.

The value of a strong brand

In the webinar we discussed how people who have a strong personal brand have a head start and an advantage in almost everything they do.

It is very worth the effort because it serves as a reminder and a challenge to be your best self.

I had a coach once tell me that being surprised when you perform at an exceptional level is a cop-out. The opposite of that is having a strong personal brand which motivates and challenges you to show up as your best self all of the time.

Using your brand

The way to know that you have built a strong brand is when you are using it every day to build your confidence, work better and faster, and increase your credibility.

Investing the time to define your best, authentic self, the person you’d really like to be most of the time, helps you actually be that person most of the time.

To learn the specific ideas and techniques that we talked about, download the webinar:
Personal Brand 101, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

Do you want even more help?

PB workbook I also offer the Build Your Personal Brand workbook which will take you step by step through the entire process.

The workbook starts with thinking about your strengths and core values, then takes you through the process of learning about personal brand, getting feedback from others, creating a definition of your brand, creating your personal “Brandable-behaviors”, and using your brand with others.

Here are some additional, useful webinars related to this topic

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your mentor

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now

Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download

Tell your best stories…or lose them


your best stories
This post is a short reminder to make sure that you capture your best stories.

Capture your proud moments

We all tend to get so busy that work and life can just fly by at a very fast pace.

What I have learned is that if you don’t pause to punctuate your accomplishments, they have a tendency to fade from memory — not just in the minds of others, but in your own memory too!

Here’s what can happen…

You finish a giant project. It was a huge success. In this moment you feel very proud. You may get recognition from you customers or your company. But if you don’t pause to capture this moment for yourself, you’ll lose it.

Works gets hard again right away

If you just go back to your task list, and just keep doing more work, after a few months, that sense of pride fades — or gets beaten out of you by new work, crises, and pressures. And the detail, and concrete nature of the accomplishment fades too.

If you try to recall the story later, it’s missing the richness of all the subtle things that made it so great.

Don’t lose your story!

You run the risk of looking back at something you did that was really great in the past and thinking, “Yeah, I did that, but it wasn’t such a big deal”. But it WAS a big deal!

But if you took the time to capture it, when you revisit it months or years later, you’ll still have the reaction, “Wow, that was a big deal!”

How to capture your best stories

Ask yourself the question, “What did I do in the past 6 months that I was most proud of?”

Just write something down while it’s fresh in your head. It doesn’t have to be long.

  • What was the situation?
  • What did you decide to do about it?
  • How did you make that decision?
  • What did you do?
  • How did it turn out?
  • Who loved it? What did they say?
  • What was the business upside?
  • What were you most proud of?
  • How does this story reflect what you do when you are at your best?

Benefits of documenting your best stories

Right away this has at least 2 major benefits.

1. If you have things you are proud of you don’t lose them.
2. If you don’t have things you are proud of it’s a trigger to evaluate what you are doing with your time!

The other benefits of having a pre-existing stack of your best stories are that over time:

1. If you ever need to get ready for an interview, you don’t need to rack your brain to try and come up with stuff, it’s all there.

2. More importantly, since you captured the story while you were still excited about it, you will have preserved the excitement. You will have preserved the details that made it interesting, and the subtle elements that connected with you emotionally.

So when you tell the story in the future, it will be a much more compelling and credible story.

3. If you ever get discouraged, or have somehting happen that shakes your confidence, you can re-read your stories for your own benefit.

Tell your stories!

Most likely, one of the reasons you were proud of what you did was because you learned a lot.

So don’t foret to share what you learned!

This is an amazing way to create positive visibility for your work without bragging.

When you share something important that you learned, you are adding genuine value to the team. You get visibility, without being annoying. Because what you learned is interesting and useful. Interesting and useful is never annoying.

Talking about what you learned, and teaching it to others also helps you expand on your own insights, so you get smarter too.

Schedule some time to think and write

Sure we are all busy, and this is not strictly part of your day job.

But it’s worth scheduling about 1 hour every six months to do this.

Because having your best work documented will not only save you time in the future, it will allow you to distinguish yourself and build credibility quickly whenever the need arises.

And also, don’t forget, having authentic, interesting success stories at your fingertips, is rocket fuel for your establishing a strong personal brand.

What do you think?

Join the conversation about this on my facebook page.

Was this useful?

If you found this article useful, please help me share it with others and encourage them to subscribe to this Blog for free.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook.

And make sure to read her book
RISE…
3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

The answers to your career struggles and your next promotion are in it!

Rise_CVR_3D_300

Free eBook Download
Buy

Your Team’s Brand & Reputation

Every month I do a webinar on a topic of business leadership.

These webinars are part of my Azzarello Group membership program.

This month’s webinar was on Team Brand & Reputation.
(Get invited to future webinars)

If you missed it, you can download the podcast!

Free Download

If you are a member of Azzarello Group, you can download the webinar for free.

Purchase

If you are not a member,
you can: purchase the webinar, or
Learn about membership.

This is a useful webinar to download if you want to:

  • Get your team performing at a higher level, or to drive change
  • Motivate your team to have a bigger impact on the business
  • Align your team on a set of core values and business goals
  • Build credibility for your team with other groups across the business
  • Increase the visibility and recognition for your team’s work

Why bother with building a Team Brand?

There are three key reasons why as a leader, it’s worth developing your Team’s Brand.

1. Motivation

One of the key tasks of a leader is to get everyone on the team to personally care about moving the business forward. What is your key business agenda? Is it quality, customer service, cost reduction, leading change? Think of how much easier it would be if everyone on your team cared personally about getting this done as much as you do. A focus on team brand can help achieve this.

2. Effectiveness

Once your team gets aligned on what really matters — and what you need to do about it — your team will become more personally committed to the goals, and more effective at achieving them.

3. Reputation

Another important leadership responsibility is to increase your team’s visibility and credibility, and get your team recognized and valued for the contribution they deliver to the business.

This is not a political exercise.

Teams with high credibility get more support, more trust, better projects and more funding – so they can do more.

Taking some time to build and manage the reputation of your team is critical to helping them be their most effective. And if their efforts are recognized and appreciated they will become even more effective over time!

Stakeholders who matter

Whether your focus is a company brand, a personal brand, or a team brand, you can’t build it in a vacuum. Your brand is what others say it is, based on their experience with you.

So when you are building a team brand, the best way to do it is to think about who all the stakeholder groups in your business are… Which groups depend on you? Which groups do you need to influence?

Which group is it most important to have a strong, credible reputation with? And what do they think of you right now?

Find out. Determine the gap. And get to work.

Team Brand Behaviors

Your brand is delivered through your consistent behaviors. So the challenge is to get everyone on your team behaving consistently to send a clear message to your key stakeholder groups.

It’s impossible to do this without working on it on purpose. You need to decide together as a team, what you care about, what you want to be known for, and what you intend to do about it.

That’s what this webinar is about — How to practically go about defining and establishing a strong brand for your team, that will pay big dividends in both performance and recognition.

Here’s what the webinar covers:

How to build a strong team with a highly credible reputation:
We talked about how to:

  • Work through the 7 Steps for defining a strong team brand
  • Reinforce consistent behaviors and values to deliver your brand
  • Increase your team’s effectiveness, performance, and commitment
  • Identify key stakeholder groups, and create personalized outreach
  • Build your team’s credibility and reputation
  • and more….

Worksheets included

There are very useful worksheets for this webinar which include:

  • The 7 Steps for team branding process
  • Questions for team brand brainstorming
  • Brand values and behaviors template
  • Key Stakeholder strategy template

Get the webinar now

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group — it’s a much better deal.

With a membership, for just $179 for a whole year, you can get access to everything in the member library.

BECOME A MEMBER NOW

If you are a member, just on this topic alone, you can also get related webinars for free on:

  • Build Your Personal Brand Value
  • Mastering Executive Communications
  • Executive Presence
  • Build Your Credibility
  • Selling Your Ideas

.
So you might as well join and get them all for free!

Additional benefits for members

Take a look through the Member Library and see all the other great webinars and resources you get too.

Plus you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Membership a great resource (and a steal at $179) to help you advance your career.

Become a Member

BECOME A MEMBER NOW

Other Options:

Download the webinar with worksheets and templates
Download just the podcast

Do you need a personal brand tune-up?

Every month I do a webinar on a topic of business leadership and personal effectiveness as part of my membership program for business leaders.

This month’s webinar was on Personal Brand Tune-up.

The live broadcast is always free an open to anyone. (Get invited to future webinars)

But if you missed it, you can download the podcast.

Free Download

If you are a member of Azzarello Group, you can download the webinar for free.

Purchase

If you are not a member,
you can: purchase the webinar, or
Learn about membership.

This is a good webinar to download if you:

  • Are preparing to compete for a new, bigger job
  • Want to change your brand without moving to a new company
  • Need former peers to see and accept you in a new leadership role
  • Want to be credible and effective in a new job right away

What are you known for?

In this webinar I shared practical techniques for changing or up-leveling your brand.

You have a brand whether you know it or not. It’s communicated through your behaviors.

What other people think your brand is — that’s what your brand is.

Bottom line: If you want to be seen as something more or different by others, you need to change how you behave. And you have to do it on purpose.

Here’s what the webinar covers:

  • 3 practical techniques to up-level your brand in your current company
  • How to share your brand with others, without bragging
  • Ways to re-inforce your brand in your day to day interactions
  • How to communicate about your work so it builds brand credibility

Worksheets included

There are some great worksheets for this webinar which include:

  • Key communication documents you should always have with you
  • Daily strategies to reinforce your brand
  • Template to connect your brand with key stakeholders

What people see

How you work and communicate is as important as what you deliver

It’s important to be sharing your brand day in and day out, in every interaction.

You need to talk about your work in a way that builds credibility and gives you a platform to share what you stand for and what people can expect from you.

If you want to be viewed as ready for a bigger job, people need to see you in that light.

Tune your behaviors and your conversation

Whether you are preparing for a new, bigger role, or just got promoted, it’s not just the work that changes.

It’s a very powerful thing to decide what you want to be known for ahead of time, so you can then give yourself the challenge and the checkpoints to act consistently.

It this webinar you’ll get the tools to make sure you are coming across as you want others to see you.

Get the webinar now

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group –it’s a much better deal.

With a membership, for just $179 for a whole year, you can get access to everything in the member library.

BECOME A MEMBER NOW

If you are a member, just on this topic alone, you can also get related webinars for free on:

  • Packaging and Positioning Yourself
  • Standing Out
  • Mastering Executive Communications
  • Relevance and Personal Brand
  • Executive Presence

.
So you might as well join and get them all for free!

Additional benefits for members

Take a look through the Member Library and see all the other great webinars and resources you get too. For your membership fee of $179 you will be able to access everything in the Member Library for a full year!

Plus you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Membership a great resource (and a steal at $179) to help you advance your career. Many members report raises and promotions, and cite lessons and support they specifically got from this program.

Be more successful, and happier along the way. I’d love to help.

Become a Member

BECOME A MEMBER NOW

Other Options:

Download the webinar with worksheets and templates
Download just the podcast

Was this useful?

If you found this article useful, please help me share it with others and encourage them to
subscribe to this Blog for free.

About Patty
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download