Networking, Mentors and Sponsors



This month’s Professional Development webinar was on the topic of Networking, Mentors and Sponsors.

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Get the webinar

If you missed it you can download the recording.

Members of my professional development program can download this webinar for free.

The most successful people have the most people helping them!

This is a very useful webinar to download if you want to:

  • Find a comfortable way to network even if you are an introvert
  • Grow a truly supportive network in a non-political way
  • Find and secure the right mentors
  • Develop true advocates for your career
  • Increase your ability to develop highly engaged sponsors of your work

Here is what we talked about:

Recognize the types of help that are available

Many people in their careers are never told that is help available, and they should seek it out.
Instead they get their job description and try to do their best on their own.

I didn’t know this at first in my career either.

When I first discovered that this was this thing called “a mentor” I was surprised. Now I can’t imagine my career without them.

When I first figured out that it was vitally important not to be the only one who cared about my work and career, but to make sure I had sponsors, that’s when I started getting real breakthroughs.

Do this for yourself

Don’t wait for your company or your manager to assign mentors and sponsors to you. And don’t wait to be asked to do it or given permission. Just do it.

In the webinar we talked about the different levels of Network:

  • Your General Network: People who make up your extra team of support in general
  • Mentors and Career Advocates/Sponsors: People who help you get smarter, and a few who truly sponsor you
  • Work Sponsors: People who have your back on big projects so that you are not the only one who cares

Avoid major career risk

If you don’t have people in each of these categories, you are missing a huge opportunity to learn, to be most effective in your work, and to advance — and you are also putting your career at risk unnecessarily.

I shared how to think about each of these types of people and networking efforts — and how to do it. I explained the difference between informal mentors, secret mentors, formal mentors and sponsors and outlined a very simple way to ask someone to be your mentor.

Authentic Networking

If you are not comfortable with the idea of networking in general, don’t worry, most people aren’t!

You can still build a very strong, positive network in a way that feels authentic, not shallow, not annoying — and that is do-able for introverts.

I referenced a prior webinar Authentic Networking, which explains in a very practical way how to accomplish this. I highly recommend it if you need some help getting started.

Help yourself

As we start the new year, it’s a great time to set your focus on adding another mentor to your life and assessing the level of sponsorship you need and have for your work.

This is a great webinar to get you thinking about your plan and your strategy to get a real boost in your success, your confidence and your satisfaction with work. Get help!

Get the Webinar…and More!

To learn the specific ideas and techniques that we talked about, download the webinar: Networking, Mentors and Sponsors, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Join Now
Join Now.

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AT CHECKOUT TO SAVE $30 ON YOUR MEMBERSHIP

Let me be your mentor

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Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.

TODAY ONLY
USE CODE: MOVE
AT CHECKOUT TO SAVE $30 ON YOUR MEMBERSHIP

Join Now
Join Now

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Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)

What do you think?

Join the conversation about this on the Azzarello Group Facebook page.

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About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Networking Online and Offline



This month’s Professional Development webinar was on the topic of Networking Online and Offline.

Networking Online and Offline

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

Plan, Engage, Repeat

There is no magic to networking online. All the rules in the real world still apply, to engage, be generous, and behave well. But online networking platforms give you reach and efficiency that can be very valuable.

So it’s important to consider your goals and build the right networking plan to support your success both online and offline.

This is a very useful webinar to download if you want to:

  • Grow and maintain a strong, authentic and valuable professional network
  • Increase your public credibility and the power of your brand
  • Prepare for a job search
  • Build awareness for your self, a program or a business
  • Connect with a larger and broader array of people

This webinar covers how to:

  • How to define and clarify your networking goals and desired outcomes
  • Build your strategy and create the right content
  • Engage and invest in the right places in a productive, authentic way
  • Be consistent in the ongoing execution of your networking efforts

Your Brand, Your Content and Your Profiles

It’s very important to be someone specific out there. Be clear about your brand. Create compelling summaries to describe yourself and your work to use as profiles on social media sites and other online profiles.

There are two other webinars in the Member Library which are excellent resources for getting ready to do more effective Networking. Personal Brand 101, and Marketing and Positioning Yourself.

Members can download these webinars for free. Or you can purchased them in the Online Store.

Look through twitter and LinkedIn. Look at a lot of photos and profiles. Decide what works. Decide what you like. Decide what gives you a bad impression.

Use those ideas to choose a photo and create a profile that reflects your brand. I recommend using a professional quality photo online.

Create your profiles with a lot of care. It matters.

Should I be one person or two?

Many people worry about combining their work and personal profiles. I talked about the upsides and downsides of each approach. It depends on your desired outcome, your work environment and your personality.

It’s always easier to maintain one brand. And I have found that it’s easier to engage work colleagues with interesting non-work updates than it is to only ever be talking about work with them!

In the webinar we talked about how to make this choice.

Ongoing execution

Once you meet a new person, that relationship only has value if you stay in touch. Many people find this part difficult and unnatural.

In this webinar, Networking Online and Offline, we talked a lot about execution. I provided several ideas and tools to help you get your networking activities onto your calendar so that you do it!

Consistent execution is another place where social media can provide a big payoff for your efforts as you can connect with a large number of people in a very short amount of time. It’s easier too because you can simply respond to what they are broadcasting they are interested about in the moment. You don’t need to figure out what to say!

Standard Authentic Networking Rules Apply

Build your network with people based on things you actually are interested in and care about. It’s not about collecting business cards it’s about make new friends genuinely.

  • Networking is about Giving not Taking
  • You build your network by giving
  • Give (all the time) and before you need anything
  • Give more than you take

Don’t wait. Start today.

Another webinar in the Member Library that can be helpful is the one on Authentic Networking.

Want some help?

To get some help with this and learn the specific ideas and techniques that we talked about, download the webinar: Networking Online and Offline, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

There are some other really useful webinars in the Member Library related to this topic.

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your mentor

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now.

TODAY ONLY
USE CODE: NETWORK
AT CHECKOUT TO SAVE $30 ON YOUR MEMBERSHIP

Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download

Get the webinar

Social Media Strategies: Return on Relationship



This month’s Professional Development webinar was on the topic of Return on Relationship with special guest, Ted Rubin.

If you missed it you can download the recording.

Members of Azzarello group can download this webinar for free.

RonR with Ted Rubin

TedRubin HeadShot 250

Ted Rubin is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, and number #2 on the Leadtail list of Top 25 People Most Mentioned by digital marketers.

Return on Relationship, ROR, #RonR, is the basis of his philosophy. His book, Return on Relationship was released January 2013 and How To Look People in the Eye Digitally was released this year. Connect with Ted at TedRubin.com or @TedRubin.

Return on Relationship

#RonR…NoLetUp!

This was a very entertaining and enlightening conversation with Ted Rubin.

What I love about Ted’s work is his focus on authentic relationships and using social media as a way to build genuine, real-world relationships with people.

He asks, “Would YOU want to be your friend?”

Ted talks about the importance of being personal, and the “Age of Influence” — there are no barriers. If you invest and engage, you can create truly meaningful, important connections and lasting value in your network.

This was a wonderful discussion! I’m so grateful to Ted for taking the time to talk with the members of Azzarello Group.

In this webinar you’ll learn from Ted how to:

  • Most effectively use social media in your career and business
  • Maximize the “Social” aspect of Social Media
  • Build and nurture relationships online and offline
  • Think about and increase your influence
  • Get started on social media in a comfortable, authentic way

In this webinar: Return on Relationship, Ted shared practical ideas to use the internet to build your influence and improve your communications in a genuine way with your friends, colleagues and customers.

Members of Azzarello group can download this webinar for free.

If you are not a member, you can learn about membership and join, or you can purchase this individual webinar below.

Talk TO people, don’t market AT them

Ted shared several stories about how companies get this right and wrong. Real communication involves people conversing with people, not companies broadcasting to markets.

The companies that get this right are seeing huge benefits. The ones that don’t are either getting left behind, or missing huge opportunities to learn from their customers to provide products, services and information that people really want and need.

Tell Your Story in a Way People will Care

This is really at the root of any success. You need to get people to care.

To get people to care you need to engage with them on a personal level. You need to make them feel acknowledged and listened to. But first and foremost, you need to understand what they care about.

Social media makes telling your story in a way people care easier than ever before, because people are voluntarily broadcasting what they care about.

There is no excuse for you not to know what people care about before you meet them, if they are sharing on the internet.

Take the time look, learn, and engage.

Listen for Moments

Ted shared some great stories about how to listen for the perfect moment to engage with someone, and also what happens when you miss it or get it wrong.

The internet gives us the opportunity to sense what people are thinking and how they are reacting. When you listen for and find the right moment, your communication will have a lot more power and influence.

Open Doors

Ted talked about having only one persona on the internet. (Don’t separate work and personal.)

He told us, in fact, that his personal updates to his business contacts get more positive attention and engagement than his business communications. Of course this is true.

We shouldn’t be afraid of sharing our real selves with our business colleagues. Business colleagues are people. They respond to the fact that you are also a person!

It is easier to engage them with a picture of your dogs or of your children than it is to engage them with your latest marketing email.

Networking is about opening doors — it’s not about closing the deal in the first meeting. Being a real person with your business contacts is a better way to move the business forward, than to be only all-business.

Once you get people to engage on a personal level, then you have the opportunity to listen for the right “moment” to do business later.

Start slowly

Ted was not suggesting that you suddenly put the entirety of your personal life out on the internet all at once. Share a vacation photo. Comment on someone else’s hobby.

Put your toe in the water and gauge the response. You can build your presence as you feel comfortable.

If you stay away from the internet, just be aware that you are getting left behind by all the people and businesses who have embraced it.

Ted also shared some specific, practical ideas about how to use Twitter, Facebook, and Linkedin most effectively.

If you are craving more influence, the internet is a powerful option. And your best approach is to be genuine, generous, and personally engaged.

Want some help?

To get some help with this and learn the specific ideas and techniques that Ted talked about, download the webinar: Return on Relationship, now.

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

Here are some additional, useful webinars related to building authentic relationships, and increasing influence and presence in social media and in the real world:

Members get these additional webinars for free:

So if you are not yet a member, you might as well join and get them all for free!

Let me be your Mentor – Become a Member

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now.

Other Options:

Purchase just this podcast ($9.99)


ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download

Authentic Networking


This month’s webinar was on Authentic Networking.

If you missed it, you can download the podcast!

authentic networking

This is a useful webinar to download if you want to:

  • Get better and more comfortable at networking
  • Find tools and a structured approach to make networking feel more valuable
  • Understand how to meet new people in a way that is meaningful and genuine
  • Set realistic networking goals for yourself that will fit into your schedule
  • Get ideas to stay in touch with people and build value into your network over time

This is a great topic to think about as we start the new year…

If you build a plan to be better at networking, you can do it.

Free Download

If you are a member of Azzarello Group, you can download the webinar for free.

Purchase

If you are not a member, you can: purchase the webinar, or Learn about membership.

Successful People Get the Most Help

Building a network of support is vital to your career and business success.

As you advance, your success becomes more about what you can do through others than how good you are on your own.

I have seen several people get turned down for executive positions because they were not seen as having enough support.

If you are not comfortable networking…

When I am in front of groups of people I ask for a show of hands…”raise your hand if you are good at networking”.

In every single case, the vast majority of hands stay down. So if you are not good at networking you are not alone in this struggle.

Common reasons people give for not liking networking are:

  • It seems shallow
  • You don’t like small talk
  • You don’t like networking events
  • You don’t like talking to strangers
  • You don’t like starting conversations without a specific topic
  • It seems selfish or disingenuous, like you are in it to get stuff
  • You don’t understand why others would want to know you
  • It takes too much time

Good news…

If you believe all of those things, the great news is that you can build a strong, authentic, network and not worry about those things.

For much of my own career, I was not a natural networker. But I figured out a way to do it by putting some purpose and structure to the task.

In this webinar, I share the tools and approach I used to build a really strong network in a way that was genuine and comfortable — and created value for the others too.

Here’s what the webinar specifically covers:

How to get good at networking even if it makes you uncomfortable

  • Meet new people in a way that doesn’t feel awkward or shallow
  • Build value into your network by giving
  • The value of “weak connections” and networking with people you already know
  • Use your network in a way that is not just self-serving
  • Do meaningful networking without spending a lot of time
  • And more…

Worksheets included

There are very useful worksheets for this webinar which include:

  • Networking categories and goals template
  • Network communication plan template
  • Network introductions template

Get the webinar now

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group — it’s a much better deal.

With a membership, for just $179 for a whole year, you can get access to everything in the member library.

BECOME A MEMBER NOW

As a member, just on this topic alone, you can also get related webinars for free on:

  • Building and Using Your Network
  • Executive Presence
  • Professional Networking & Mentors
  • Stakeholders & Sponsorship
  • Mastering Executive Communications
  • So you might as well join and get them all for free!

    Additional benefits for members

    Take a look through the Member Library and see all the other great webinars and resources you get too.

    Plus you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

    Membership a great resource (and a steal at $179) to help you advance your career.

    Become a Member

    BECOME A MEMBER NOW

    Other Options:
    Download the webinar with worksheets and templates
    Download just the podcast


    ABOUT PATTY:

    patty blog image
    Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
    She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

    You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

    Rise_CVR_3D_300

    Free eBook Download

    5 reasons why you should BE a mentor

    are you a mentor

    I am always talking about the importance of getting and using mentors. Today I want to talk about also being a mentor.

    Who, me?

    I remember when I first joined HP, I was asked to attend a meeting to discuss mentoring.

    I went in thinking, “Boy, I could really use a mentor…”

    I was stunned when I realized that they called me in to BE a mentor.

    At this point in my career I did not think that I had anything to offer as a mentor.

    I didn’t know what I was doing

    When my mentees would come and talk to me about what was happening in their jobs, I would share ideas and stories that I thought might be relevant. (I can’t emphasize enough that it did not feel like I was sharing anything of value.)

    I was amazed when they would come back and say, “Thank you so much, I did what you said and it worked so well!”

    …I’d be thinking, “What did I say?”.

    When they repeated back to me what they had learned and what they had done, I was staggered to find out that my stories and ideas had been so useful.

    You know good stuff !

    The reason this happens makes sense once you think about it.

    The things you know don’t seem fascinating or impressive to you because you already know them!

    And this gets me to the first reason you should be a mentor…

    1. You can change the world for someone

    For people who are younger and less experienced than you, when you share your knowledge and experiences you can change the world for that person.

    One of the greatest gifts of value you can give someone is to help them get something into their imagination.

    By sharing that “this is a possibility, and it is a possibility for YOU“, you can open up entirely new paths in their life.

    If this sounds overly grand, it is not.

    I have had this done for me multiple times, and have done this for others. When you give people new ideas and open doors for them, it truly changes their life.

    So here, this is me, putting this into your imagination…you can change the world for someone.

    2. You learn stuff

    When you become a mentor you learn things about how things work at different levels and in different places. Additional context always makes you smarter.

    If you mentor people in your company, you get new insight about how other parts of the business work, and what people in those teams care about.

    You learn things that make you a better manager and leader. You learn things that improve your judgement. You are building your network and extra team. You become more valuable.

    3. Your career benefits

    I wouldn’t say that this is the main reason to be a mentor, but you do get several career benefits. People who are seen as mentors are granted higher credibility and are seen as higher performers.

    You can volunteer with your peers or even your bosses peers to be a mentor for someone in their organizations. So you get positive visibility by being more connected, meeting more leaders, and offering to add value.

    4. You feel like you did something that matters

    Many weeks or even months can go by in an executive job that leave you wondering, “What did I accomplish?” So often, executives tell me that they wish their job had more meaning.

    So if dry, corporate crap is making you feel like a cog in a heartless machine, help someone else. You will feel something!

    5. Everyone benefits

    I love to think that if the many thousands of people who read this blog, all mentored one additional person, that more than a few truly great things would come of it, and something in the world would be at least a little better for many more thousands of people.

    If you build mentoring into your team culture and values — that everyone should be a mentor to at least one person inside or outside the company — your business will benefit.

    There is really no downside.

    Was this useful?

    If you found this article useful, please help me share it with others and encourage them to subscribe to this Blog for free.

    About Patty
    Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

    You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

    Rise_CVR_3D_300

    Free eBook Download