Communication vs. Conversation: The Monday MOVE Idea


Screen Shot 2017-02-27 at 10.54.57 AM

Communicating is not Enough

The Monday MOVE Idea: Communication vs. Conversation

Each Monday until the launch of my upcoming book MOVE (Tomorrow!!!), I’m sharing an important idea from the book.

The right measure of communication success is never about how clearly you think you have communicated. The only right measure is about how much your audience has internalized.

You need to be ready to consider this first telling of your strategy as pretty much a throw-away effort. Yes, it’s a step in the process. Yes, you need to communicate top down….

Change Communication to Conversation

But to genuinely communicate, and to get your message internalized, and for your transformation to take hold, you need to create a fundamental shift in the way that you think about communication.

You need to change your existing idea of communication to instead become conversation — that involves everyone.

The Measure of Success

You have communicated successfully only when the people in your organization are talking about it among themselves.

For your transformation to work, the change must be part of the social fabric of the whole organization in a very real way — and that happens through conversation.

Only when you can approach an employee at any level at random and ask, what is the most important thing for us to be doing right now, and why? — and get the same answer most of the time — then you can say that your communication has been successful.

MOVE launches tomorrow!

I’m excited to share more information about creating conversation and all the other ideas I put into MOVE to help you execute your strategy more decisively.

So that also means that there is…

One day left to win a 1-1 executive coaching program with me

Learn more in the video or click here to enter.

Download a free preview of MOVE

azzarello_final_3D trxDownload a free preview of MOVE now

What do you think?

Join the conversation about this on my Facebook page Patty Azzarello Practical Business Advice for Humans.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

The Monday MOVE Idea: What do YOU need to move forward?


The Monday MOVE Idea

Each Monday until the launch of my upcoming book MOVE, I’m sharing an important idea about the book. This week, it’s about YOU. I’d like to help you move something forward that is important to you, whether that’s a business initiative, a team transformation, or your career.

Win a 1-1 executive coaching program with me

To enter to win a 6 hour, personalized, 1-1, exeuctive coaching program with me, all you need to do is pre-order the Hardcopy or buy the kindle version before Feb 28, and send your receipt to movepreorder@gmail.com.

Pre-Order MOVE and win a 1-1 Coaching Program with Me

MOVE will be available February 28, but if you pre-order your copy now you’ll be entered into a drawing to win a 6-hour, 1-1 executive coaching program with me. There will be TWO winners! And you’ll have up to 1 year to use the 6 hours of coaching.

Click to pre-order and enter.

Move thumb

I’m really excited to share the important ideas, and all the tools I put in my upcoming book MOVE to help you get your team (at any organizational level) to execute your strategy more decisively.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Win a 1-1 Executive Coaching Program with Patty


Screen Shot 2017-02-13 at 9.41.43 AM

The Monday MOVE Idea

Each Monday until the launch of my upcoming book MOVE, I’ll be sharing an important idea from the book. This week: The value of unstructured conversation.

But first…

It’s only two weeks until MOVE is released in Hardcover!

So I’m combining today’s Monday MOVE idea with a reminder of the contest to win a 6 hour 1-1 executive coaching program with me.

Pre-order MOVE before Feb 28

All you need to do is pre-order the Hardcopy or buy the kindle version before Feb 28, and send your receipt to movepreorder@gmail.com.

There will be 2 winners announced on Feb 28. You’ll have up to 1 year to use the 6 hours of coaching. I’m really excited to meet the winners!

Unstructured conversation

Many leaders avoid unstructured conversation because it might get messy. They prefer to say, “Here’s the strategy… Please submit your plans…”.

This feels safer than saying in an unstructured way, “Here is the strategy, what you do think? Really?” because the structured way cuts off the possibility that someone might say, “I disagree, or I have a problem with that”.

But here’s the problem…

If it’s the case that people are not supporting your strategy, wouldn’t you want to know?

Time, conversation and belief

You need to invest some time to allow your team to build their own belief in whatever you want them to do.

Belief and alignment cannot be achieved in an instant without talking about it.

Each person needs time to process the ideas and form their own point of view. They need the unstructured conversation in order establish their own way of believing in the strategy. They need to get their own opinions, thoughts, beliefs in line before they will be ready to move.

What you might not be able to see, is when you announce your new strategy you have already created a train-wreck! People need time to get their bearings again.

The unstructured conversation is what allows everyone to find their way back to the path — in their own way. You can’t force it. And if you skip this step, people won’t be able to execute on the new thing because their belief system is stuck somewhere else.

By avoiding potentially messy conversation up front what you have actually done is traded a false sense of order and harmony in the short term, for a slow moving catastrophe where people are not effectively set up to succeed in the long term.

Pre-Order MOVE and win a 1-1 Coaching Program with Me

MOVE will be available February 28, but if you pre-order your copy now you’ll be entered into a drawing to win a 6 hour executive coaching program with me. There will be TWO winners!

Click to pre-order and enter.

Move thumb

I’m really excited to share the important ideas, and all the tools I put in my upcoming book MOVE to help you get your team (at any organizational level) to execute your strategy more decisively.

What do you think?

Join the conversation about this on my facebook page.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Talk vs. Action: Collectively Admiring the Problem


Screen Shot 2017-02-05 at 5.47.20 PM

The Monday MOVE Idea

Each Monday until the launch of my upcoming book MOVE, I’ll be sharing an important idea from the book. This week: Talk vs. Action: Collectively Admiring the Problem.

Big Goals

Think about the really important goals your team talks about all the time. When you talk about them everyone agrees they are critical. We must improve quality. We must innovate. We must respond to a competitive threat. We must evolve our business model to provide better service.

Talk vs. Action

To move your team from talking about important stuff in a vague way, to actually making progress on these things in a real way, the first step is to realize that you are stuck because you are still only Talking.

It’s vitally important as a leader to recognize when your team is falling into the pattern of accepting smart sounding ideas and inputs instead of measurable forward progress.

The most effective way I have found to break through this is to recognize when you get stuck only talking about the Situation.

Situation Discussions

Sure it’s important to use some time to note and understand the situation, but you can just sense it when everyone has internalized the situation and then … you keep talking about it! Talking and talking and talking about it.

You can feel it in your stomach when the meeting is not going anywhere and you’re still talking. The talk gets smarter and smarter sounding and the forward motion everyone is craving never happens.

Situation discussions are basically: Collectively admiring the problem.

You need to change the nature of the conversation to become one that drives action, instead of just more talking.

I outline the specific steps to do this in MOVE. I’m really excited to share it with you!

Pre-Order MOVE and win a 6 Hour 1-1 Coaching Program with Me

MOVE will be available February 28, but if you pre-order your copy now you’ll be entered into a drawing to win a 6 hour executive coaching program with me. There will be TWO winners!

Click to pre-order and enter.

Move thumb

I’m really excited to share the important ideas, and all the tools I put in my upcoming book MOVE to help you get your team (at any organizational level) to execute your strategy more decisively.

What do you think?

Join the conversation about this on my facebook page.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Leaders never have all the data


Implementing or Studying

The Monday MOVE Idea

Each Monday until the launch of my upcoming book MOVE, I’ll be sharing an important idea from the book. This week: Leaders never have all the data.

Are you implementing your strategy or studying it?

I was working with a CEO and his executive team on their strategy when we came to an interesting point in the day about their business needing a game-changing initiative. They had three good choices.

But they didn’t make a choice. They chose “further study”.

“Why not decide right now?” I asked.

The team had entered this meeting wanting to get aligned on their strategy and come out with clear actions to implement it. Now they were going off for more study.

So, I asked,

What will you learn in 3 weeks that you don’t know today? How likely is it that the additional data you will learn will make you choose something different than you would choose today?”

Leaders never have all the data

So they decided. They picked one. Instead of leaving the meeting with a bunch of tasks to study three choices, right there in the meeting we worked on the action plan to get one of them started.

Think about how much time this team saved. Without a decision, multiple people would have left the room with a task to study for three weeks. That would have created a 3 week delay in their day job, AND a 3 week delay in starting work on the new strategy. Instead they chose to MOVE forward. They left with productive tasks to make actual progress.

You are allowed to decide!

Ask, “What will be materially different after more study?”

By all means, if there is knowable data, go find it. But if you’ve exhausted the knowable data, stop studying! Start moving something forward and learn as you go.

Pre-Order MOVE and win a 6 Hour 1-1 Coaching Program with Me

MOVE will be available February 28, but if you pre-order your copy now you’ll be entered into a drawing to win a 6 hour executive coaching program with me. There will be TWO winners!

Click to pre-order and enter.

Move thumb

I’m really excited to share the important ideas, and all the tools I put in my upcoming book MOVE to help you get your team (at any organizational level) to execute your strategy more decisively. Click to download a preview

What do you think?

Join the conversation about this on my facebook page.

Who else would like to see this?

If you found this article useful, please help me share it with others and encourage them to subscribe to this Blog for free.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook