Building Personal Brand Value and Recognition



This month’s Professional Development webinar was on the topic of Personal Brand and Recognition.

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If you are wanting to get the opportunities and recognition you deserve get this webinar

You’ll learn how to:

  • Build your credibility
  • Stand out more
  • Get the recognition and opportunities you deserve
  • Position yourself to win the job you want

Get the webinar

If you missed it you can download the recording.

Members of my professional development program can

Here is what we talked about:

Be Visible, but not Annoying

You need to find a way to stand out. Don’t just wait to be recognized and appreciated because you are working hard.

Hard work does not stand on its own. You might think that is unfair, and you are probably right. But that is reality.

Everyone is too busy to figure out and admire your good work.

You need to be visible. You cannot build your credibility if you are invisible — and you will be passed over for promotions if you are invisible.

In the webinar we talked about how to build your visibility and credibility in an authentic, high-value, and non-annoying way.

Getting the job you want

Many people ask me for advice about breaking into a new group, function, or industry. It’s hard to do because you are not known by those people, nor do you have the experience that your competition might have.

But it’s not impossible.

The way to think about getting any job you want is that you need to be the obvious choice.

But, right now you are not being considered or even noticed for those roles.

So you need do to the right things to build, tune and develop your brand and to form new relationships to enable you to be seen as the obvious choice.

In the webinar I shared several ideas for how to do this.

Building Credibility

The two principal ways to build credibility are through your communications and through your work outcomes.

We talked about how to tune your daily behaviors in each of these areas so that you are steadily increasing your credibility and positioning yourself for the future you desire.

How you execute and how you share your work are critical to adding value to your Personal Brand.

The webinar:

I put together this webinar to give you ideas and specific techniques for building your brand in a way that it sets you up for the career outcomes you want.

In this webinar you will learn:

  • 3 Ways to change or up-level your brand
  • 2 things you need to do to win the job you want
  • How to be visible, but not annoying
  • To build credibility and reputation day to day in your work
  • To communicate effectively with stakeholders

The webinar is loaded with valuable resources

The worksheets and templates in this webinar are useful for assessing and tuning your brand, and planning your communications.

Members: Download this webinar for free

Non Members: You can purchase this individual webinar or podcast (links below).

More, useful webinars for motivating your team:

As a member, just around this topic of metrics, execution and team performance you can get these other related webinars:

So if you are not yet a member, you might as well join and get them all for free!

Join Now
Join Now.

Let me be your mentor

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Members of the Azzarello Group program for Professional Development basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership to Azzarello Group is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now
Join Now

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Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)

What do you think?

Join the conversation about this on my Facebook page Patty Azzarello Practical Business Advice for Humans.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook

Do these 2 things to win the job you want


win the job

Talented people frequently ask me in frustration, “Why do I keep coming in second? I have all the skills, but I don’t seem to get picked”

If there is any secret in being the one who wins the job — it’s to make yourself be the obvious choice.

If you are not the obvious choice, it will be harder for the decision maker to choose you. You’ll be in a pack of close contenders. You might win or you might not.

But if you can do these two things to make yourself the obvious choice you will become the easy choice. You’ll become the choice.

1. Start doing the job before you are in it
2. Get on the decision maker’s list

1. Start doing the job before you are in it

Do your first month on the job before you get to the interview.

Learn everything you can about the company, the people, the competition, the customers and the market.

Go into your interview with your deliverables:

  • An assessment of the current state
  • Challenges and opportunities
  • A desired outcome description of the future state
  • A straw-man list of strategic priorities
  • Key initiatives to fill the gap
  • A list of problems to be solved
  • One or two actual work products, like a plan or a deliverable that the role would produce

This give you key advantages:

1. You are already adding value. You become a more obvious choice for the job because you are already doing the job. It lets you showcase your talents in a tangible way instead of just talking about them. People can start to see you in the job because you are already doing it.

2. It shows them how you think and work. It’s hard to truly know people in an interview. Your work will give them a way to really understand how you will perform. This will make them comfortable about what they will “get” if the get you. You start to become the obvious choice.

3. You will have already added value to their business. If you do this well, they will see you in the job, doing the job, and they will get addicted to the work you are doing. You become the obvious choice because they will want you to keep doing it!

2. Get on the decision makers list

For any notable position, there is a short list.

How is this list created?

This list is created by who the decision makers listen to. The decision maker will ask a close circle of colleagues, “Who should I consider for this job?”. The names the decision maker hears become the list.

If you are not on that list, you are not getting the job.

This is the thing that frustrates talented people who think that they are being short changed for not being political enough, and that the good jobs are only being given to “friends”. Yes, there is a political element here, but it’s not about a closed, political friends network (not all the time).

It’s not only about negative politics, it’s about positive visibility. You need to have enough positive visibility to get on that list.

OK, How do you get on the Decision Maker’s short list?

The way to get on the list is to learn who the decision maker listens to. This is more relevant when you are going for an internal promotion, because as part of new search you typically have a recruiter or a colleague put you on the list. But it certainly does not hurt if there is another person who is saying that you should be considered. Work your network. If you can find a connection use it.

But for an internal promotion this is critical.

You can find out who the decision maker is listening to by getting to know the HR person, or their assistant. You can ask people in their organization, “Who do you think your executive goes to for advice and listens to the most?” You’ll find some answers.

Then find a way to meet someone who can put you on the list.

It’s important to do this in a way that does not seem self-serving and political. So the way to do that is to not be self-serving and political!

Find something of value that you can share. Or kindly ask them for some advice. This creates an opportunity to connect. Have a smart conversation, offer to help them. Get yourself on the radar in a pleasant and value-added way.

If you are interested in learning more about how to increase your visibility without being annoying, I did a whole webinar on this topic: Be Visible, but not Annoying Check it out.

Reduce the risk

Every hiring choice is a risk. The more that you can do to make yourself the obvious choice by doing the job before you get the job, and by being known in a positive way by the influencers of the decision the more likely you will win the job.

Don’t give up

It’s also vitally important to remember that people who get promotions also get turned down. In my own career I had about 4 significant promotions and about 4 big job wins. But I probably told NO at least 20 times along the way. The people who win, win at that particular time. Your win will come if you keep at it!

What do you think?

Join the conversation about this on my facebook page.

Was this useful?

If you found this article useful, please help me share it with others and encourage them to subscribe to this Blog for free.


About Patty
patty blog image crop

Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

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Free eBook Download

Scared does NOT mean Not-qualified


scared

Scared is OK, disqualifying yourself is not

It’s been awhile since I’ve written about this, and there are so many new followers of this blog (thank you and welcome!), so I wanted to write this short blog because I think it’s really important to share this:

Everyone gets scared. Executives get scared. Every time I got a big promotion, I was scared.

If you are human, you will get scared when you face a new, big challenge or opportunity. (Unless you are a psychopath — those are basically your two choices: 1. human and scared or 2. psychopath).

While it’s OK to be scared, what’s not OK is if every time you feel scared, you disqualify yourself and don’t allow yourself to move forward. Don’t use scared as an excuse not to move forward. That’s how you get stuck.

The reality is that successful people spend as much (or more) time being scared as they do feeling confident and comfortable.

This often comes up when considering taking on a big new project, or going for a promotion. If you look at the opportunity and think, “Wow that would be really exciting, but that seems too scary”, that is totally normal.

The problem arises if you equate “that seems scary” to “that must mean I’m not qualified, because a person who IS qualified wouldn’t be scared.”

This is simply not true.

Remember, everyone is scared.

The difference is that successful people do it anyway.

A couple of years ago, I wrote about the scariest, most embarrassing, worst moment in my career.
Bottom line… I was scared. I failed. I survived. I learned. I moved forward.

The invisible risk

It breaks my heart when I see gifted people hold themselves back simply because they are too nervous to step forward.

Staying in the background because it is more comfortable, means you fade into the background. In reality, that should be the scary thing. Because you are actually much more vulnerable if you are invisible.

Being out there and being imperfect, trying to move things forward, and committing to contribute is actually a much less risky way to behave in your career, because you are moving forward.

That scared-try-fail-learn cycle is far more valuable than the safer-feeling, opt-out approach, where you learn and accomplish nothing. People who try, get real knowledge and can make real progress. People who don’t try get at most, theoretical knowledge.

There are always people who can help you

The good news is that you never have to suffer alone. You can get a mentor. You can simply find smart people and ask them for help.

If you are afraid of losing credibility, you can simply say, “do you know someone who has done something similar? I am looking for best practices”.

Asking for help is actually a skill that successful people develop. Successful people get a lot of help. That’s why they are so successful!

In fact, I have become accustomed to asking for help even when I think I know what I want to do, because I’m always better off (and far less scared) with the help of experts.

I wrote about another time in my career when I thought I was going to get fired for not knowing how to do my job. I was really scared, but instead of staying paralyzed, I got help, and found a way to move forward. You can read about that here.

Don’t ever disqualify yourself from going after something you want. You don’t have to. You are not doing anyone any favors by disqualifying yourself. Especially yourself. If you put yourself forward for judgement and let other people tell you if you are not ready, then you’ll learn something important for next time. Don’t get discouraged. Everyone who moves forward hears NO sometimes. Don’t ever give up your own power by being the one to tell yourself you are not good enough.

It’s hard advice to take, to “do it scared”, but it’s worth it. Don’t build your own cage.

What do you think?

Join the conversation about this on my Facebook page.

Was this useful?

If you found this article useful, please help me share it with others and encourage them to subscribe to this Blog for free.

ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or Facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download

Stand Out, Get Promoted



This month’s webinar was on the topic of Stand Out, Get Promoted

If you missed it, you can download the recording.

StandOut

Are you getting the recognition and opportunities you deserve?

Both from my own quickly rising career, and from the experience I’ve had hiring many managers and executives, I’ve had a lot of opportunities to study what stands out.

I have also worked with many others who are talented, hard working people who failed to advance.

Do you ever notice that some people just seem to be able to rise somehow, naturally, even despite a young age, and having less experience than others? And do you ever notice that other great people, who work really hard, get stuck?

Practical steps for standing out

I’ve figured out the specific, practical things that make the difference between getting ahead and just working really hard.

I put the whole step by step, guide to improve your career in my book RISE, but I also wanted to do a webinar that summarized some of the key, points for standing out in a brief audio session.

So, this is a very useful webinar to download if you want to:

  • Learn what truly stands out, and will accellerate your career
  • Feel great about the value of your work
  • Get a promotion without being political
  • Take more control of your career, and have more choices

In this webinar: Stand Out, Get Promoted I share the practical formula for advancing your career.

Members of Azzarello group can download this webinar for free.

What the webinar covered:

The difference between Stand-out and Average

In this webinar I talked about how to do the 6 things you need to do to stand out.

Here is what I covered:

DO BETTER
1. Add More Business Value (Increase your team’s ROI)
2. Improve and Change (You, your team, the environment)

LOOK BETTER
3. Be the clear choice (If you want to win, then be the clear winner)
4. Communicate and Share Knowledge (Be the one to make everyone smarter)

CONNECT BETTER
5. Grow Your Network (Build a genuine network of broad support)
6. Mentor Others (You won’t rise if you don’t pull others up with you)

The bottom line

The bottom line is that doing an excellent job at your job description will not make you stand out.

To stand out you need to do more than your job descption. You need to do more than you are asked. And you need to do it without being asked.

Give Yourself a Performance Review

In the webinar I also provided worksheets for giving yourself a realistic performance review in each of these 6 categories. Make sure you understand the difference between “Stand Out” behavior, “Average (and therefore invisible)” behavior, and “Poor performance”.

Make your plan

I also included worksheets to help you plan your “stand out” investments.

I see so many careers get stuck because people do a great job at their job and they wait to be rewarded for that with something bigger and better. It doesn’t work this way.

Doing your job will not qualify you for a bigger job.

If you want a bigger job, you need to do a bigger job, before you get there.

I describe this in my book RISE as “The Experience Paradox”.

The experience Paradox: You can’t get the job without the experience, but you can get the experience without the job.

In this webinar, I give specific examples of things you can do in each of the 6 areas listed above to ensure that your efforts will truly stand out and be recognized.

To learn the specific ideas and techniques, we talked about, and get the worksheets to help you, download the webinar: Stand Out, Get Promoted:

Members: Download the webinar for free.
Non Members: You can purchase this individual webinar or podcast (links below).

Here are some additional, useful webinars related to this topic

Members get these additional webinars for free:

So you might as well join and get them all for free!

Let me be your mentor

Members of Azzarello Group basically get me as their mentor.

Every month you get new insights and tools in the form of these webinars, as well as the chance to call into a monthly members-only coaching hour where you can get direct personal coaching from me.

People tell me that membership gives them a totally new way of thinking about their career, getting promotions, solving difficult problems with bosses, peers, employees, and other annoying people, communicating better, being more influential, becoming a stronger leader, and enjoying their work more. I love to hear this, and I love to help!

If you join now, you’ll not only get this webinar, but all the other webinars in the Member Library.

AND you’ll get the opportunity to participate in monthly Coaching Hour conference calls with me.
Check out what we talk about.

AND as a member you’ll get to download your copy of the Career Year of action Guide (a $30 value) for free.

Membership is a great resource (and a steal at $179 for a whole year) to help you advance your career.

Join Now

Other Options:

Purchase just this webinar ($19.99)
Purchase just this podcast ($9.99)


ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download

Be more visible…but not annoying



This month’s webinar was on the topic of Be more Visible, but not Annoying.

If you missed it, you can download the podcast!

Get a 25% Discount on Membership – This week only!

Special note: You can get a 25% discount on membership if you join now.
Use code STANDOUT25 at checkout.

BECOME A MEMBER NOW


More Visible

This is a very useful webinar to download if you want to:

  • Understand why you are getting passed over
  • Waste less time defending your decisions and have more impact
  • Learn how to create highly relevant and useful communications
  • Get more recognition and respect for yourself and your team, but…
  • …Stay on the high ground and not be seen as annoying or political

Credibility is vital to your success

Good work does not stand on its own.

If you think that is wrong or unfair, your probably right. But that’s still the way it is.

People are too busy to take the time to understand and admire your hard work. You need to deliver excellent results, but then also find a way to make them visible.

Visibility is not about being political, self-serving, or lacking humility. It’s about being effective and building credibility. And you can’t be credible if you are invisible.

People with high personal and professional credibility get more done. They get more resources. They can help their teams more. They are trusted.

If you take the time to build your credibility, you will find that you can get your more done better and faster.

How Not to be Annoying

Being invisible doesn’t work, but being annoying doesn’t work either!

We all know those people who are great at schmoozing with executives, but are not very good at delivering results.

Many people are uncomfortable doing things to make their work visible, because they are afraid they will turn into one of those people.

I promise you, you will not!

As long as you base your visibility on excellent work, you will never be annoying, and you will never turn into one of those political, shallow, self serving people — because THEY are not standing on results — YOU are.

In the webinar we talked about 3 specific, sure-fire ways to guarantee that you will never be annoying.

With each of these techniques you can you add genuine value and know that what you are communicating is useful for others.

Be the Obvious Choice

If you want to be recognized as a candidate for a position or a promotion, you can’t just raise your hand and say “I’m interested”. The way to get that job is to be seen as the obvious choice by the decision makers.

In the webinar we talked about what makes a person the obvious choice, and how to put yourself in that light.

You need to be seen doing the job before you go for it, and you need to have people talking about you in that job.

We covered specific ideas and techniques to make that happen. If you want to advance your career. YOU need to advance your career.

What the webinar covers

This webinar covers how to manage a big career risk: Your visibility and credibility.

We talked about:

  • How to increase your visibility in an authentic, non-political way
  • 3 types of communications that build credibility and are not annoying
  • Specific types of work and actions that build credibility and business value
  • What top executives and customers notice about people who become the “obvious choice”

Worksheets

The worksheets included in this webinar are:

  • Plan your knowledge sharing
  • Plan your knowledge seeking, and getting feedback
  • Stakeholder Translation template
  • Impact Report template

Get the webinar now

Free Download

If you are a member of Azzarello Group, you can download the webinar for free.

Purchase

If you are not a member, you can: purchase this webinar,

or you can become a member and get the webinar for free..

If you are tempted to purchase this webinar, that’s great.

But you might want to consider getting a membership to Azzarello Group — it’s a much better deal.

With a membership, for just $179 for a whole year, you can get access to everything in the member library.

Get a 25% Discount on Membership – This week only!

And right now you can get a 25% discount on membership. Use code STANDOUT25 at checkout.

BECOME A MEMBER NOW

As a member, just around this topic alone, you can also get additional webinars for free on:

So you might as well join and get them all for free!

Additional benefits for members

Take a look through the Member Library and see all the other great webinars and resources you get too.

Plus, as a member, you get live coaching from me in monthly Coaching Hour conference calls where you can ask your own questions.

Membership a great resource (and a steal at $179 for a whole year) to help you advance your career.

Become a Member

BECOME A MEMBER NOW

Other Options:
Purchase only this webinar with the interview and Q&A podcasts
Purchase just the interview podcast


ABOUT PATTY:

patty blog image
Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor.
She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook, or read her book RISE…3 Practical Steps for Advancing Your Career, Standing Out as a Leader, AND Liking Your Life.

Rise_CVR_3D_300

Free eBook Download