Communication vs. Conversation: The Monday MOVE Idea


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Communicating is not Enough

The Monday MOVE Idea: Communication vs. Conversation

Each Monday until the launch of my upcoming book MOVE (Tomorrow!!!), I’m sharing an important idea from the book.

The right measure of communication success is never about how clearly you think you have communicated. The only right measure is about how much your audience has internalized.

You need to be ready to consider this first telling of your strategy as pretty much a throw-away effort. Yes, it’s a step in the process. Yes, you need to communicate top down….

Change Communication to Conversation

But to genuinely communicate, and to get your message internalized, and for your transformation to take hold, you need to create a fundamental shift in the way that you think about communication.

You need to change your existing idea of communication to instead become conversation — that involves everyone.

The Measure of Success

You have communicated successfully only when the people in your organization are talking about it among themselves.

For your transformation to work, the change must be part of the social fabric of the whole organization in a very real way — and that happens through conversation.

Only when you can approach an employee at any level at random and ask, what is the most important thing for us to be doing right now, and why? — and get the same answer most of the time — then you can say that your communication has been successful.

MOVE launches tomorrow!

I’m excited to share more information about creating conversation and all the other ideas I put into MOVE to help you execute your strategy more decisively.

So that also means that there is…

One day left to win a 1-1 executive coaching program with me

Learn more in the video or click here to enter.

Download a free preview of MOVE

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What do you think?

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About Patty
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Patty Azzarello is an executive, best-selling author, speaker and CEO/Business Advisor. She became the youngest general manager at HP at the age of 33, ran a billion dollar software business at 35 and became a CEO for the first time at 38 (all without turning into a self-centered, miserable jerk)

You can find Patty at www.AzzarelloGroup.com, follow her on twitter or facebook