5 things that stall strategy
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Azzarello Group, Inc.
2225 E. Bayshore Road #200
Palo Alto, CA 94303
phone: 650-320-1786
email: info@AzzarelloGroup.com

Strategy into Action™

Implement Your Strategy

Get there this time

Execution is at the heart of the Strategy into Action™ program.

If you know what you want to do, but are having some trouble doing it consistently, I can work with your executive team to get everyone aligned and executing - fast.

How? We make sure the strategy is super-clear, and the specific actions to implement it are defined. We resolve the persistent questions and debates that block action, and stall growth. We make sure that assignments, resources, and ongoing communications with the whole the organization are clear, concrete, and motivating.

In a series of 1-1 and group assessment meetings, offsite workshops, follow-ups, and ongoing communication plans, we'll create a trackable action plan with measures, specific tasks, behaviors, and accountability necessary to execute your strategy and make it stick.

Leading Change

Drive a new initiative or transformation

Another key element of putting your Strategy into ActionTM is to make sure your leaders are ready, willing, and able to personally drive the strategic change you need them to make.

The biggest challenge organizations have is to stop doing what they are currently doing and to start doing what they need to be doing. It's counter-intuitive, but the businesses that scale are the ones that stop doing some things so they can focus on strategic change.

In a series of 1-1's, offsite meetings, and coaching follow-ups, we'll lock down fuzzy or lingering decisions, say no to low value work with high confidence, identify obstacles and weak support, measure and track accountability on the right outcomes, and communicate better across the board.

Build Brand Value

What do your customers actually experience

This element of Strategy into Action™ is about giving your employees a reason to care.

You are more likely to succeed if your employees want you to! And if they are personally motivated to be good to your customers!

How you serve your customer is the only thing your competitors can't copy.

In a series of workshops at all levels, we will work to define and build your Business Brand to reflect the behaviors and values of your leaders and employees. It's motivating. It gets people to care and invest their emotional energy in the business.

We will design specific "brand-able behaviors" for the whole organization, so the customers will experience your Brand consistently, and your shareholders will recognize its value.

topQuote.gif Being driven through this process by someone who has been the one in charge makes such a difference!topQuote.gif

Frederic Aires
SVP and GM EMEA, Visto, Inc.

My Approach

I work with companies and leaders who want to improve the way they work.

I am an experienced CEO, GM and business leader. I have transformed, turned around, and scaled the businesses I have led personally. I have significant experience developing executives and helping leaders step up to do a bigger more strategic job.

I work with CEO's and GM's who want to drive the same kind of strategic change in their business, and to improve the way their whole organization functions.