Don’t leave it to chance!
You have a Personal Brand whether you know it or not. All you need to do is ask people what they think of you. The answer is your Brand. Good or bad.
And if you are not known for anything in particular, you won’t stand out or be recognized as a strong leader.
Personal Brand is one thing I wish I had learned about much earlier in my career. There is a lot of benefit to be gained by defining your Brand and behaving on purpose to support it.
YOUR BUSINESS
Effectiveness AND Visibility
Branding is one of the most misunderstood concepts in business.
Common Branding misunderstandings:
- Brand = logo
- A good brand = a logo you see a lot and recognize (and spend a multi-million dollar media campaign to promote)
- Branding is about how you look and what you say
- Brand strategy is “marketing fluff” compared to Corporate Strategy
The two biggest points I want to make about branding are:
- Your brand is granted to you based on your audience’s experience with you – it’s behaviors that sell the brand, not words, or colors.
- Brand is about overall business execution and effectiveness, not just marketing.
A focused Brand is about how you execute your strategy consistently and effectively.
Once you define your Personal Brand you will:
- Be consistently clear minded in challenging situations
- Make quicker and better decisions
- Communicate more effectively
- Be a more authentic, impactful and motivating leader
- Create more positive visibility and support for your work and your team
YOUR PEOPLE
Does your team know what you stand for?
Your Personal Brand and your Personal Leadership Strategy go hand in hand.
It is a powerful thing to do to stand up in front of your team and say. “This is what I stand for. These are my values.”
YOUR VISIBILITY
Behaviors speak louder than works, Behave On Purpose
Having a strong Personal Brand is also important for creating positive visibility for yourself, your work, and your team.
Earlier, I talked about telling people you Brand values. Although you can’t expect it to “stick” based on what you SAY, giving the people the words, or labels, is a powerful way to build your brand.
Here’s why:
YOUR LIFE
Work/Life Balance doesn’t work – SO be Better at BOTH
The way to be better at both work and life is to make more energy.
Just think about having 25% more energy. What would you do with it?You can read more about making more energy here in last month’s article: Making Time, Room & Energy, and members can download a podcast on this topic here: www.AzzarelloGroup.com/members
One of the things that creates a significant amount of energy is giving yourself the permission to be YOU at work.
Staying true to your brand helps you be more effective with less energy.
Here's how:
I hope you have found some useful ideas that will help you do something specific to build value in your career and business and enjoy your life.
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About Patty
Patty Azzarello was the youngest general manager at HP ever at the age of 33. She ran a $1B software business at the age of 35 and was a CEO for the first time at the age of 38. Patty is known for her personal leadership qualities, her straightforward and practical manner, and her genuine interest in making a real connection with people to help them to advance their career and business, and to find ways to enjoy their life more.
Today Patty Azzarello is the CEO of Azzarello Group, www.AzzarelloGroup.com a unique services organization focused on helping companies develop and motivate their top performers and grow their business.
Azzarello Group delivers practical, experience-based tools, through products and services including, executive coaching, public speaking, leadership workshops, online programs, and consulting with teams on business execution.
