Patty Azzarello's Business Leadership Blog

Archive for the ‘Membership Stuff’ Category


Leading a High-Performing Team (10 Ideas)

Monday, June 28th, 2010

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10 IDEAS FROM THE WEBINAR

LEADING A HIGH-PERFORMING TEAM

Motivating High Performance

1. Who cares? You need to motivate your team to want to be a high performing team.  We talked about how to create meaning for the work so people will be personally motivated to care, and want to step up.

2. What does the business value? You need to connect the dots between what the business values and what your team delivers.  It’s important that everyone on your team knows how the business makes money.  How will you increase your team’s impact on critical business outcomes?

Set Clear Expectations

3. Roles: Define roles in a way that builds higher performance right into the job description. The worksheets for this webinar have a great template for defining job requirements beyond the work and skills.  They help you articulate and define higher value performance factors.

4. Clear expectations
: You need to be really clear up front to define your expectations of high performance. Only then will you have a concrete way of measuring if it happened, and assessing the gap if it didn’t. Clarity up front lets you make the poor performance discussion less personal and emotional, and more fact based.

5. Measures and Consequences: We talked about how to build trust and motivation by how you manage performance across the board. Differentiate. Deal with low performers, reward high performers, and motivate average performers to step up.  Nobody coasts.

Learning and Stepping Up

6. Learning: Each year you need to set a goal for something beyond the work that your  team should learn about.  Should it be about customers, financials, process, social media?  What should your team be learning? How will you make sure your team is better and smarter next year?

Visibility and Recognition

7. Team Brand: How do you build your team’s Brand to create new habits of high performance that will be recognized by others?  What does your team want to be known and recognized for? And what specific behaviors will you agree upon, and commit to, to support that?

8. Fun vs. Boring Work: How do you  handle motivation between teams that do the exciting, fun work and the teams that are stuck with the boring work?  How do you show business value for the work infrastructure teams do?

Innovation & Bonuses

9. Innovation: How does innovation fit in?  What does high performance look like for innovation? Does it need to tie to the business goals?  Who gets to participate?  What are the right measures to motivate innovation?

10. Do bonuses work?
Do bonuses motivate higher performance?  Do they result in higher quality work?  Do they annoy others if not everyone has access?  What is the best way to use bonuses to motivate high performance?

Download the Webinar now.

(FREE Downloads for members of Azzarello Group)

Why not Become a Member?

Become a member now

Or you can:

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Packaging Yourself (10 Ideas)

Tuesday, June 1st, 2010

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10 IDEAS FROM THE WEBINAR

PACKAGING & POSITIONING YOURSELF

Have the Right Strategy

1. You, the Product. You will come across as much more powerful and compelling if you develop your approach to present yourself.

You need to think of yourself as a product to be marketed, and create a communication strategy for each audience you need to influence.

You have a lot of control over how you are perceived, and can stack the deck in your favor, if you do the right things on purpose.

Create the Right Materials

2. Your Marketing Materials. We talked about creating an inventory of marketing materials way beyond a resume.

3. The worksheets for this Webinar are loaded with checklists, examples, and templates for creating a compelling marketing package for your job search or stronger positioning within your company. (download)

Define Your Unique Offer

4. Your Offer: You need to talk about what you offer in a specific way that opens doors and gets people making introductions for you.

5. Thought Leadership. If you want a big job, people will Google you. Make sure they find something impressive! We covered how to create presence and thought leadership internal and external to your company.

6. The Right Stories. Having the right stories prepared ahead of time is critical to making the right impression.  How to package your key accomplishments and proudest moments, and use them to gain a real advantage in how others perceive you.

7. Story Telling:
Don’t be boring! How to wrap the right, different titles and
punch lines around key stories for each specific audience, and your desired outcome with them.

Take the Right Actions

8. How to get on “the List”: There is always ” A List”.  Learn how to get on it.  Make connections and get the support of people who are in a position to help you.

9. Make the Connection:
We talked about how to map what you offer to what companies are looking for, so they will recognize that you are what they are looking for.

10. How I did it: I walked through an example of how I used all of these techniques at a time in my career when I was going for a big job.

The feedback on this session was amazing, thank you!

Download the Webinar now.

(FREE Downloads for members of Azzarello Group)

Why not Become a Member?

3 Months FREE Membership Offer

Based on the great response to the Membership program and this particular webinar,
I have decided to extend the 3 free months offer to June 9th.

If you become a member by June 9th, you’ll get this podcast and the worksheets,  as well access to all the other resources in the Member Library until September 2011.

Become a member now and get 3 months free.

Or you can:

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Build Enduring Value: 10 Ideas

Sunday, May 2nd, 2010

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on-air-20010 Ideas from the Webinar:

BUILD  ENDURING VALUE

An Interview with Bob Evans:

Don’t miss this one!

Bob was highly entertaining and shared really important ideas about what companies get right and wrong in creating real value for their customers and business.

DOWNLOAD THE PODCAST now to learn more about:

What companies get wrong

1. False Gods: Bob talked about how companies are driven by things that seem important, but really create no value for customers.

Shareholder Value is an example – sure you need it, but how many companies have unhappy customers and high shareholder value?

2. Convenient and Familiar: Companies often disregard what customers really want because it is too hard to change the way they work. Bob talked about how to get un-stuck.

3. The wrong metrics: Does what you measure get you closer to your customers or put up barriers to meaningful interaction?  Do your measures represent the past or the future?

The Core of Customer Value

4. Satisfied or Excited? Merely satisfied customers don’t need to talk to you.  You need your customers to be excited about engaging with you.   Bob talked about how to actively engage your customers.

5. Customers have more choice and power than ever. How do you make your customers want and need to do business with you?

6. Human Engagement: The best companies respect and engage their customers as humans.  They challenge themselves to live up to their customers’ intelligence, expectations and needs.

Building Value In

7. Knowledge. Bob talked about how to make sure you appreciate the difference between:  What do I Know? vs. What do I think I know? and how companies get this wrong.  We would all be better off asking ourselves this question each morning!

8. Partnerships. Bob gave several examples of how using Strategic Partnerships to engage customers in co-design of products, services and experiences creates genuine, enduring value.

9. Experience. The best companies focus on their customers’ experience with the products and services vs. the products and services themselves.

10. Packaging. Bob talked about the great untapped value of how companies Package, Present and Deliver their products to reach a much wider and highly motivated market.

DOWNLOAD THE PODCAST now to learn more about Building Enduring Value

About Bob Evans

Bob Evans is the SVP and Director of InformationWeeks’s Global CIO business unit.
You can check out more of Bob’s writing on Information Week’s Global CIO website:

Here are a couple of Bob’s articles:

Browse the Member Library

Browse the member library for more podcasts, worksheets and tools to:

* Be a Better Leader
* Be More Effective
* Build your Network
* Get a Better Job
* Grow your Business

All downloads are FREE to members.

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Leading Change: 10 Ideas (plus Podcast)

Friday, March 19th, 2010

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10 IDEAS FROM THE WEBINAR:

LEADING CHANGE

Download the PODCAST to learn:

Your job as change leader

1. Change is not just for big, special occasions. You always need to think about leading change even when it is not forced upon you.  Leading change is key to getting important things done, and to build capability in your team over time — otherwise you are standing still.

2.  Change is not complete after the planning and the announcement. The hard part is making it stick.  We talked through 6 hazards to successful change.  What problems arise? What leadership approaches are required to overcome them them to create new expectations, behaviors and habits?

Six Hazards to Successful Change

3. Lack of Concreteness – Big Goals may  feel good and sound exciting but leave staff wondering what to do exactly…  We talked about how break down big goals into clear, tangible action plans.

4.  Lack of Real Agreement – Sometimes it’s passive aggressive, sometimes it’s outright dissent, but more often everyone “agrees” with good intentions.  The problem is that they just don’t realize that everyone has a different impression of what was agreed to.  Action breaks down.

5. Hard to Stop what you are currently doing.
The gravity and momentum of the current workload is very strong.  We talked about how to motivate action on new priorities to help break free of the status quo, and start progressing on the new stuff.

6.  Having the guts to stick with it. What do you do when urgent requests come in, maybe even from your boss, that throw your strategic agenda off course?  How do you respond?  This is probably the most challenging aspect of all.

7.   Inconsistent Communication. The default is that people think you are not serious… Just wait it out, this change will go away.  You need to communicate a lot  about the new behaviors you expect.  We talked about the difference between communication and socialization of ideas to make them stick.

8.  People are not capable. If you are raising the bar, not everyone may be able to clear it. We talked about how to assess your team relative to the change and have a fair and clear plan to deal with people who do not make the cut.

Clarity invites conflict

9. A theme throughout the session was the importance of clarity. Many change agendas fail because clarity opens the door to conflict.  So people who are not comfortable with conflict avoid it by keeping expectations and measures fuzzy.  Fuzzy prevents change from sticking, because you can’t measure and enforce anything specific.

Worksheets and Templates

10. The Leading Change Worksheets for this session include tools for:

  • Actions: Breaking down big goals into clear measurable tasks
  • Roles: Defining behaviors and expectations for new roles
  • Communication: My magic timeline tool, to make sure change sticks.

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How YOU can Lead Change More Effectively

Browse the Member Library

Browse the member library for more podcasts, worksheets and tools to:

* Be a Better Leader
* Be More Effective
* Build your Network
* Get a Better Job
* Grow your Business

All downloads are FREE to members.

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Have More Influence: 10 Ideas

Friday, February 19th, 2010

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10 IDEAS FROM THE WEBINAR:

HAVE MORE INFLUENCE

Dowload the PODCAST to learn:

Get More of the Right Stuff Done

1. Influence is one of those career lessons that no one ever seems to tell you about directly. Know that this is part of your job no matter what your level. Without strong influence skills you get stuck.

2. Be more effective – Get more work done. You need to multiply your resources.  If you rely only on what you and your team can deliver directly, you will fall behind. We talked about how to get more people working for you!

3. Broaden Your Impact. You need to look at your work in the context the bigger business needs, and increase the breadth and value of the outcomes you drive.  We covered how to demonstrate an impact beyond your team.

4. Sell Your Ideas. Having good ideas is very different than successfully selling them and getting them acted upon. You need influence skills to get your ideas adopted by the organization.

Manage Your Career

5. Influence Perceptions – Managing how others perceive you is vital to your career growth. Use your influence skills to do this on purpose. See also Tuning Your Personal Brand.

6. Win the Promotions - Know that ability to influence is a key factor in deciding who is promotable.  If you are not seen as someone who has support across the organization with broad influence, you will get passed over.  See also Manage Your Career

How to Influence

7. Control vs. Motivation. The most important thing is to give people a reason to personally care, and WANT to help you, whether or not they report to you.   If people care, they will deliver for you.  We talked about tactics for how to motivate people to want to help you.

8. Be a Communicator. The more you share knowledge, reach out to people and communicate, the more you will be seen as giving back to the organization, doing important things, and being someone worth helping.

9. How to get others to do work for you – We talked about a number of tactics to get people  to help even when they are not motivated.  A big piece of this is being gracious in your request and grateful in your follow-up.

10. Time, Trust, Relationships – Influence does not happen over night.  We talked about the things you need to be doing over time to build up your ability to influence.  Understand the power structure across your organization and start communicating and building relationships now.

How YOU can increase your influence NOW.

Browse the Member Library

Browse the member library for more podcasts, worksheets and tools to:

* Be a Better Leader
* Be More Effective
* Build your Network
* Get a Better Job
* Grow your Business

All downloads are FREE to members.

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Insights & Actions

Monday, February 1st, 2010

passing the batonI want to help

I have learned over the years that there are specific things you can do that make all the difference between getting ahead and just working really hard.

Are you getting everything YOU want from your career?

If you’d like to get a real, practical advantage, my membership program is an easy way to do it.

You get lot’s of useful ideas and tools to take more control of your success, and members get live, personalized coaching from me.

Big payoff

Think about it this way.

In the next year, even if you only got one idea that helped you:

  • Manage a conversation with your boss better
  • Get bigger results out of your team
  • Increase your value to your company
  • Find more meaning in your work
  • Make more time in your life
  • Reduce your frustration
  • Increase your influence, or
  • Get access to a promotion

…the return would be huge.  And I know you’ll get more than one idea.

(Members consider it their personal secret weapon.)

Why not give yourself (or someone else) this advantage?

JOIN NOW
Learn what you get
Browse the Member Library

No Risk

- You have 90 days – money back if you don’t like it.

I really would love to help.

Thanks!

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Managing Your Career: 10 Ideas

Friday, January 22nd, 2010

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10 IDEAS
FROM THE WEBINAR

MANAGING YOUR CAREER

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Download the PODCAST to learn more about:

Do more than your job description

1. You have more control than you think. But f you want to be building your career and not just doing work, you need to use time differently, and schedule some additional thinking and planning time every month.

Use the Career Year of Action Guide to keep yourself on track.

Necessary Actions

2. Have a desired outcome. Even if you don’t know what you want, you need to set a target so you can tell if you are making progress or wasting time at any point in time. Without an outcome in mind it’s easy to get stuck.

3. Focus on what you are good at. Your current job description is not a life sentence. It is a contract with your company. You need to take ownership to re-negotiate that contract, to put yourself in a position of strength.

4. Always be building stories. Make notes of your accomplishments and understand what important stories they tell.  Build a stock of your best stories, so you don’t forget them, or fail to later describe your work in a way that matters.

5. Make your own experience. Your current job will not provide the experience you need for your target job. It is up to you to get experience in that job and practice that job before you get it.

6. Become known in the role you want. If the powers that be don’t associate you with the kind of role you want, you wont get there. Do the necessary things to fill the gaps, build support and communicate.

7. Network before you need anything.
You need to stay present and relevant with your network if you want to use it to help you advance or move. Give generously to your network before you need to ask for help.

8. Don’t get stuck in the weeds.
The most successful people were not the ones who were less busy along the way. Use your time strategically. Rise above the details and tactics. Get the right stuff done.

9. Be willing to LEAP and be scared. If you want to get ahead, you need to step up, go for things, and trust yourself to learn along the way and build a team to support your weak areas. If you are terrified, you are doing it right.

A good thing

10. Managing your career is not a selfish or harmful activity. The more you are in control, the stronger, and more strategic you are, the more you can help your team,  and add value to your company.  The more satisfied you are in your work, the more effective you will be.

WANT SOME SUPPORT WITH ALL THIS?

Members:

Download the Podcast and the Career Year of Action Guide for FREE

Non Members:

Or Why not Become a member?

I want to help

I have learned over the years that there are specific things you can do that make all the difference between getting ahead and just working really hard.

The “Secrets”

There is no reason why the “unspoken rules of success” need to be secret.  It’s just that most people don’t bother to talk about them.

So I do!  — in my membership program. As a member you get key insights, practical tools you can use right now, and live personal coaching from me.  (I had lots of help.) So now I share.

Big payoff

The membership is paying off for people.

For $179/year, even if you only got one idea that helped you:

  • manage a conversation with your boss better
  • get bigger results out of your team
  • increase your value to your company
  • find more meaning in your work
  • make more time in your life
  • reduce your frustration
  • or get access to a promotion

the return on $179 would be huge.  And I know you’ll get more than one idea.

(Members consider it their personal secret weapon.)

Why not give yourself (or someone else) a career gift for the new year?

JOIN NOW (and get the Career Year of Action Guide for FREE)

Learn more

Browse the Library
Get a real, concrete advantage next year.

No Risk

You have 90 days – money back if you don’t like it.

I really would love to help.

Thanks!

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Best Blogs from 2009

Saturday, December 26th, 2009

Hi Everyone,

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Happy end of 2009!  Whew.

I hope you get a  chance to celebrate, share time with the people you care most about, re-charge, and get 2010 off to a good start.

So many people have joined the blog this year.  Thank you!  I’ve done a round-up of the most read blog posts in 5 key areas in case you missed anything.

1. Grow Your Business

2. Be a Better Leader

3. Build Your Network

4. Be More Effective

5. Get a Better Job

Thank you for following my blog

Your feedback please!

Please send me your ideas and feedback about things you’d like to see in the blog next year.  There is a link to email me in the left column of the blog.

Thanks You very much for your interest and support this year.

Happy New Year !!

Here’s hoping 2010 brings more prosperity and peace in the world,  and more good stuff for you, your family and your work.

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Tuning Your Personal Brand: 10 Ideas

Monday, December 21st, 2009

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10 IDEAS
FROM THE WEBINAR:
TUNING YOUR PERSONAL BRAND

Download the podcast to learn more about:

Your Current Brand

1. You have a Personal Brand right now whether you know it or not!
Find out what it is and don’t leave it to chance!

Your brand is defined by what others perceive of you.  They base that on the behaviors that they see from you most consistently.  How can you better demonstrate the things you most want to be known for?

2. Consistency is KEY.
Being consistently bad is better than being inconsistently good!  Inconsistency causes disappointment.  Consistency builds confidence, trust, and credibility.

Changing Your Brand

3. If you want to tune or change your Personal Brand, you need to turn up the volume on new consistent behaviors that demonstrate what you want to be known for, and turn down the volume on those you don’t.

4. Evolve a Positive:
You can evolve a positive brand attribute that is not well targeted to your current professional situation by attaching or partnering new behaviors to current ones.  Don’t just be focused, be focused AND action oriented.

5. Recover and rebuild.
You can get rid of negative brand attributes, (or climb out of a hole you dug with a screw up) by purposefully stopping certain behaviors and adding positive ones consistently over time – it takes time to give people a reason to trust a new behavior.

More Visibility and Relevance

6. Be more relevant. Don’t be well thought of but off base. If  you have a strong brand that  is not relevant to your current environment, (like if you have made a job change and people don’t see you as strong in the new role) add a focused new set of behaviors which create the new impression you want to give.

7. Be more visible. Don’t be well thought of but blank. If you are  respected in your small circle, but largely unknown and invisible, you will need to select something specific you want to be known for and tune your behaviors and communications to give people the right hook for what you want them to know and respect you for.

Using and Reinforcing Your Brand

8. Re-inforce it. Use your brand in every interaction – every meeting, email, presentation, sales call, every partner meeting… when you keep your brand top of mind and use it in every situation you will be perceived in a consistent, positive, trusted way.

9. Create your own personal role model.
Your Personal Brand should describe the  best version of your self, and be a picture of someone that you can look up to and strive to emulate at every interaction.

10. Be more satisfied: A strong Personal Brand is based on your core strengths and values.  It is WHY you are good at what you are good at.  If you define and live your Personal Brand, you will be more effective and more satisfied in your work.

GET THE PODCAST

TUNING YOUR PERSONAL BRAND

Members:
Download the Podcast for FREE

Non Members:
Purchase this single podcast or Become a Member

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SHOULD YOU BECOME A MEMBER?

I want to help

I have learned over the years that there are specific things you can do that make all the difference between getting ahead and just working really hard. This is at the core of my work. So I share. (I had lots of help) I want to help.

I think all talented, ambitious people deserve access to the insights and support they need to get ahead. There is no reason why the “unspoken rules of success” need to be secret.  It’s just that most people don’t bother to talk about them.

So I do!  — in my membership program. As a member you get key insights, practical tools you can use right now, and live personal coaching from me.

Big payoff

The membership is paying off for people.  For $179/year, even if you only got one idea that helped you manage a conversation with your boss better, get bigger results out of your team, increase your value to your company, find more meaning in your work, make more time in your life, reduce your frustration, or get access to a promotion — the return on $179 would be huge.  And I know you’ll get more than one idea.

(Members consider it their personal secret weapon.)

No Risk -

You have 90 days – money back if you don’t like it

I really would love to help.

Thanks!

Patty

Ugrading Your Team: 10 Ideas

Friday, November 20th, 2009

UPGRADING YOUR TEAM WEBINAR

10 IDEAS

Download the PODCAST to learn more about:

It’s your job to build capability

1. A strong team. There is almost nothing more important in the “DO Better” category, which is about over achieving on the right few things that have the biggest impact on the business, than building a really strong team that can grow.

2. It is your job as a manager and leader to make your team more capable, not just manage their work.

3. You build capability in two ways:
1 – Develop people to become more capable over time, and 2 – Make people changes when current team members can’t live up to future requirements.

Start with Business Outcomes

4. Start with Business Outcomes. What does the business need? Draw a blank-sheet ideal org chart at your roadmap for your team, based on what the business requires.

5. Define NEW roles based on short term deliverables and longer term desired outcomes.  Include skill levels around judgment, leadership, communication, and personal support as well as technical/content skills.

6. People Moves. Once you have an ideal org chart, you will find some people on your current team will fit, but you will need to deal fairly with empty boxes and extra people.

Guilt, Change, & Difficulties

7. It is human nature to feel guilt when you eliminate jobs, but you need to realize that this is business driven and not personal.  You are creating roles to deliver business outcomes and then filling those roles with the most capable people.

8. You need to sell your plan and the value of the business outcomes your improved team will drive with your boss and HR early in the process.  This support is critical to getting it done and will make you feel more confident as you go through the process.

9. Don’t forget to keep momentum with high performers while you are diving change.

The Payoff

10. Building a stronger team is good for you, your team, and your business.  And don’t forget that taking people out of jobs they are struggling in is also good for them.  They deserve to be in a job where they can thrive.

GET THE PODCAST

UPGRADING YOUR TEAM

Members:
Download the Podcast for FREE

Non Members:
Purchase this single podcast or Become a Member

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