Comments on: Does anybody really care?

By: Non-Stop Traffic Formula

Non-Stop Traffic Formula — Fri, 25 Nov 2011 22:41:53 +0000

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By: Ming Highley

Ming Highley — Fri, 18 Nov 2011 08:33:17 +0000

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By: Patty Azzarello

Patty Azzarello — Tue, 09 Feb 2010 20:15:02 +0000

from Stan:
I especially agree with point 3 below. However, it’s important to make sure that you can show what excellence means to you by, personally, delivering things that are excellent. We have top executives in our company who talk a good game, and might even give an example or two, but then expect the subordinates to show the excellence (otherwise “I’d be doing their jobs”).

Leaders need to evidence their own excellence, and not merely declare its necessity.

By: Patty Azzarello

Patty Azzarello — Tue, 09 Feb 2010 20:12:22 +0000

from Brian:

Oh, I love this blog entry, especially your assessment of “the dreaded mission statement”. Organizations routinely spout the most bland nothingness as their mission statements. And in nearly all cases (in fact, I can’t remember a single one), they fail to state what should be obvious: to make money and provide useful employment. This lack of honesty causes credibility leakage from the get-go. To “make money” may seem so obvious that it doesn’t need to be spelled out. But companies must be honest with themselves too, and ask, “do we really care about providing useful employment?” If they don’t, then the mission is merely to make money, and they should say so, so that prospective employees can know what they are getting into.

I learned to be straightforward, to say (and mean) something along the lines of: “our mission is to make money and have fun while we’re doing it; we provide products and services that people care about, and we do it in an ethical way that promotes both our employees’ personal and professional growth as well as the organization’s overall success in the communities we serve.”

By: Steve Lamont

Steve Lamont — Tue, 09 Feb 2010 17:44:32 +0000

Great post! This stuff really matters for an organization. The reason it appears to be fluff is that so few companies do this well.

The best advice I got was to substitute “McDonalds” or equivalent for your company name in your mission statement, strategic intent, vision, or whatever; if the statement still makes sense to a reader then it means you are still too generic and need to push for more specificity.