Patty Azzarello's Business Leadership Blog

Archive for December, 2009

Best Blogs from 2009

Saturday, December 26th, 2009

Hi Everyone,

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Happy end of 2009!  Whew.

I hope you get a  chance to celebrate, share time with the people you care most about, re-charge, and get 2010 off to a good start.

So many people have joined the blog this year.  Thank you!  I’ve done a round-up of the most read blog posts in 5 key areas in case you missed anything.

1. Grow Your Business

2. Be a Better Leader

3. Build Your Network

4. Be More Effective

5. Get a Better Job

Thank you for following my blog

Your feedback please!

Please send me your ideas and feedback about things you’d like to see in the blog next year.  There is a link to email me in the left column of the blog.

Thanks You very much for your interest and support this year.

Happy New Year !!

Here’s hoping 2010 brings more prosperity and peace in the world,  and more good stuff for you, your family and your work.

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Tuning Your Personal Brand: 10 Ideas

Monday, December 21st, 2009

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10 IDEAS
FROM THE WEBINAR:
TUNING YOUR PERSONAL BRAND

Download the podcast to learn more about:

Your Current Brand

1. You have a Personal Brand right now whether you know it or not!
Find out what it is and don’t leave it to chance!

Your brand is defined by what others perceive of you.  They base that on the behaviors that they see from you most consistently.  How can you better demonstrate the things you most want to be known for?

2. Consistency is KEY.
Being consistently bad is better than being inconsistently good!  Inconsistency causes disappointment.  Consistency builds confidence, trust, and credibility.

Changing Your Brand

3. If you want to tune or change your Personal Brand, you need to turn up the volume on new consistent behaviors that demonstrate what you want to be known for, and turn down the volume on those you don’t.

4. Evolve a Positive:
You can evolve a positive brand attribute that is not well targeted to your current professional situation by attaching or partnering new behaviors to current ones.  Don’t just be focused, be focused AND action oriented.

5. Recover and rebuild.
You can get rid of negative brand attributes, (or climb out of a hole you dug with a screw up) by purposefully stopping certain behaviors and adding positive ones consistently over time – it takes time to give people a reason to trust a new behavior.

More Visibility and Relevance

6. Be more relevant. Don’t be well thought of but off base. If  you have a strong brand that  is not relevant to your current environment, (like if you have made a job change and people don’t see you as strong in the new role) add a focused new set of behaviors which create the new impression you want to give.

7. Be more visible. Don’t be well thought of but blank. If you are  respected in your small circle, but largely unknown and invisible, you will need to select something specific you want to be known for and tune your behaviors and communications to give people the right hook for what you want them to know and respect you for.

Using and Reinforcing Your Brand

8. Re-inforce it. Use your brand in every interaction – every meeting, email, presentation, sales call, every partner meeting… when you keep your brand top of mind and use it in every situation you will be perceived in a consistent, positive, trusted way.

9. Create your own personal role model.
Your Personal Brand should describe the  best version of your self, and be a picture of someone that you can look up to and strive to emulate at every interaction.

10. Be more satisfied: A strong Personal Brand is based on your core strengths and values.  It is WHY you are good at what you are good at.  If you define and live your Personal Brand, you will be more effective and more satisfied in your work.

GET THE PODCAST

TUNING YOUR PERSONAL BRAND

Members:
Download the Podcast for FREE

Non Members:
Purchase this single podcast or Become a Member

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SHOULD YOU BECOME A MEMBER?

I want to help

I have learned over the years that there are specific things you can do that make all the difference between getting ahead and just working really hard. This is at the core of my work. So I share. (I had lots of help) I want to help.

I think all talented, ambitious people deserve access to the insights and support they need to get ahead. There is no reason why the “unspoken rules of success” need to be secret.  It’s just that most people don’t bother to talk about them.

So I do!  — in my membership program. As a member you get key insights, practical tools you can use right now, and live personal coaching from me.

Big payoff

The membership is paying off for people.  For $179/year, even if you only got one idea that helped you manage a conversation with your boss better, get bigger results out of your team, increase your value to your company, find more meaning in your work, make more time in your life, reduce your frustration, or get access to a promotion — the return on $179 would be huge.  And I know you’ll get more than one idea.

(Members consider it their personal secret weapon.)

No Risk -

You have 90 days – money back if you don’t like it

I really would love to help.

Thanks!

Patty

Punished for being Smart

Monday, December 14th, 2009

Being the smartest one in the room is not easy. doghouse250

Really smart people who get to the answer before everyone else get frustrated because:

  • No one wants to listen to you
  • No one gets why you are right
  • Everyone seems to WANT to go slower (and it is infuriating)
  • You resent having to make the effort of “bringing people along”

Good guy or bad guy?

I have met and coached many talented and genuinely kind people throughout my career that want to do positive things for the business in an unselfish way — but they get stuck because they are so smart that they piss people off.

If you are one of these people, or you have one of these people working for you – here is the trick.

You can either be Smart or you can be Effective

You can’t do everything alone. You need other people — either to help or to get out of the way. So if you can’t influence them, you will face road blocks and fail to get others working on your agenda. You will not be effective.

If you want to be effective, you have to suck it up and bring people along with you, even though it seems like a waste of time.

Here are some ideas… slow down even though it goes against every grain of your being.

Include people:
don’t just announce the answer, go through the step of setting context and getting input.

Listen:
In meetings, give others time to talk, and listen instead of arguing or shutting them down. You may feel like you are wasting time, but you will win favor by listening.  It will pay-off later when you need to get their support.

Don’t be mean.
I know it doesn’t feel like you’re  being mean. You are not trying to be mean.  You are trying to be straightforward, practical, share the answer, and make progress. In fact, one of the things that is so annoying about these people is that they accuse you of being mean when you are not.

But they have the right to their perception. What they see may be your dismissing their inputs, ignoring them, or picking fights publicly. Say less. Be more gracious. Be more patient. Use more steps in your logic. Get smaller agreements along the way. Say thank you.

Make an effort to learn what their strengths are.
You may be pleasantly surprised. Or not. But if you can get someone talking about what they are good at, and show some appreciation of that, they will be your friend, and you can get their support for your agenda.

Give them the benefit of the doubt.
Keep in mind that these people might be brilliant in ways that you don’t see. In ways that you are not.

What if someone in the room is really gifted at networking and connecting and getting others to get on board? Even if they never understand your project, if you can win over that one person they can bring you all the others.

What if the numbers guy who is just not getting the big picture, has a relationship with the CFO that will get your idea funded if you can win him over?

Set your sights on effectiveness

OK. Even if you are truly in a room full of stupid people who can’t keep up, you have a choice to make. Jump to the answer alone and face roadblocks, or make the effort to bring them along, so you can get the job done.

It’s a choice you have. It may be frustrating in the moment, but the upside is that you will be getting things done – maybe not as fast as you want to go, but better than not at all.

The Introvert’s Advantage

Monday, December 7th, 2009

superhero 225I get a lot of questions from introverts about whether they can be successful, top-level leaders.

They want to know if they are fundamentally missing something — skills and talents that only extroverts have.  They are concerned that they are somehow disqualified, or at a big disadvantage to really get ahead.

I know that introverts can be highly successful leaders because I am one!
And I have met many, many others.  I know many great extrovert leaders as well.

Being an introvert doesn’t need to be a hindrance in your career.

I have been getting ready to write about this topic, but before I could get my thoughts down, I came across this excellent article by Jennifer B. Kahnweiler, and thought, OK that’s done! She has also written a book (amazon link) on the topic.

Jennifer has graciously allowed me to re-publish her excellent article as a guest post here on my blog.

Why Introverts Can Make The Best Leaders

by Jennifer B. Kahnweiler

They draw on important strengths that extroverts may not have.

“Most people don’t know that I’m an introvert.”

I hear this confession from surprisingly many successful executives. Quite a few, in fact, talk at length with me about their introversion, speaking candidly and often cathartically about their experiences.

Most also admit that at some point in their leadership journey they’ve had to work to overcome being disregarded or misunderstood because of their quiet temperament.

How do these introverted leaders do it? How do they thrive in the extroverted business world?

They seek to understand–and play to–their strengths.

It has been reported that a full 40% of executives describe themselves as introverts, including Microsoft’s Bill Gates, the über-investors Warren Buffett and Charles Schwab, Avon’s chief executive, Andrea Jung, and the late publishing giant Katharine Graham.  Odds are President Barack Obama is an innie as well.

What does that mean?

That introverts, not just extroverts, have the right stuff to lead organizations in a go-go, extroverted business culture

Here are five key characteristics that help introverted leaders build on their quiet strength and succeed.

1. They think first, talk later

Introverted leaders think before they speak. Even in casual conversations, they consider others’ comments carefully, and they stop and reflect before responding. One executive tells me that he sits back and listens to his leadership team’s ideas and proposals, often using silence to allow even more thoughts to bubble up.

Learning by listening, not talking, is a trait that introverts consistently demonstrate. They also use their calm, quiet demeanor to be heard amid all the organizational noise and chatter. (One thoughtful, reasoned comment in a meeting can move a group forward by leaps and bounds.)

In fact, the most powerful person in the room is often the most quiet. Additionally, an introvert’s tendency to be more measured with words is a major asset in the current economy, when no leader can afford to make costly gaffes.

2. They focus on depth

Introverted leaders seek depth over breadth. They like to dig deep, delving into issues and ideas before moving on to new ones. They are drawn to meaningful conversations, not superficial chitchat, and they know how to ask great questions and really listen to the answers.

In a recent interview with TheNew York Times, Deborah Dunsire, M.D., president and chief executive of Millennium, a Cambridge, Mass., biopharmaceutical company, said, “In addition to conducting organizational surveys and holding town hall meetings, I schedule walk around time, just stopping by offices. … I would just say, ‘Hey, what is keeping you up nights? What are you working on? What’s most exciting to you right now? Where do you see we can improve?’

Dr. Dunsire maintains that by pursuing this kind of in-depth questioning–something that introverted leaders do exceptionally well–executives can learn what’s actually happening in the far reaches of their organizations and engage and retain their top talent.

3. They exude calm

Introverted leaders are low-key. In times of crisis, they project a reassuring, calm confidence–think President Obama–and they speak softly and slowly regardless of the heat of the conversation or circumstances. Whenever they get ready for a meeting, a speech or a special event, their secret to success can be summed up in one word: preparation.

They often plan and write out their meeting questions well in advance, and for important talks and speeches, they rehearse out loud. They also act “as if”: One executive tells me that he pretends to be James Bond before major industry conferences. It makes him feel more cool and confident.

They psych themselves up internally, too, by quieting negative thoughts and framing the upcoming experience more positively. Prior to networking events, Bob Goodyear, an Atlanta-based information technology leader, tells himself, “I can do anything for 30 minutes.”

4. They let their fingers do the talking

Introverted leaders usually prefer writing to talking. This comfort with the written word often helps them better articulate their positions and document their actions. I

t also helps them leverage online social networking tools such as Twitter, creating new opportunities to be out there with employees, customers and other stakeholders.

For instance, using Best Buy’s  Blue Shirt Nation, an internal social network for employees at the electronics superstore, senior management and sales associates can connect continuously to discussing workers’ feedback and ideas.

I know one chief financial officer who writes a daily internal blog and in a recent posting described how he made “a good presentation great” by practicing. In so sharing his experience, he not only showed openness and honesty but also provided coaching to thousands of employees.

5. They embrace solitude

Introverted leaders are energized by spending time alone. They suffer from people exhaustion and need to retreat to recharge their batteries frequently.

These regular timeouts actually fuel their thinking, creativity and decision-making and, when the pressure is on, help them be responsive, not reactive. When introverts honor that inner pull, they can do their best work.

In managing interruptions, they also manage people’s expectations. When asked to respond to requests or ideas, Martin Schmidler, a vice president at a national food service organization, often tells his team that he needs time to absorb what’s being asked or presented.

He’s clear on how and when he’ll get back to people, and he consistently follows through on his commitments. This clarity and consistency helps him build trust with his team.

Jennifer B. Kahnweiler is the author of The Introverted Leader: Building on Your Quiet Strength. (amazon link)

She is founder and president of AboutYOU, Inc. an Atlanta-based leadership consultancy, and is an executive coach and corporate speaker.  Contact her at aboutyouinc.com and theintrovertedleaderblog.com.

Thanks Jennifer!

More stuff for introverts…

Personal Branding for Introverts

I also came across another interesting article  Personal Branding for Introverts by Andrew Hedges.
Fun to read and good ideas.

Networking for Introverts

To round things out, I’ve included a link to a prior post on this blog about Authentic Networking.
You don’t need to collect business cards at networking events if you hate it!

This approach to Authentic Networking works for anyone, but does very well for introverts who want to meet people for reasons that are of real value to both parties, vs. just talking to a bunch of strangers.