I wanted to share a few points on blogging and add to what you posted:

1. Allocate the right amount time for each post. It takes a long time to write a good blog.

2. Blogging is about sharing – so share your point of view. Don’t just report. You MUST have a take. Say **something**, and something of value: good, bad, ugly, hard, etc. and ultimately say it in a way that builds the brand you want.

3. Blog regularly …not off and on. Decide what that cycle should be and stick to it (e.g. Patti’s every 6-7 days …). Let your followers or subscribers inherently know how often to look for updates.

4. Create a pipeline of topics with at least a 4-post look ahead. It helps you searching for ideas to blog. It also helps you tell a consistent story/brand from one blog to the next.

Michael (blog: michaelsanie.blogspot.com )