Comments on: Whose Brand is it Anyway? http://www.azzarellogroup.com/blog/2008/10/24/whose-brand-is-it-anyway/ Useful Ideas on Leadership and Business Success Tue, 07 Sep 2010 11:40:37 -0700 http://wordpress.org/?v=2.8.6 hourly 1 By: Patty Azzarello http://www.azzarellogroup.com/blog/2008/10/24/whose-brand-is-it-anyway/comment-page-1/#comment-19 Patty Azzarello Tue, 28 Oct 2008 03:54:44 +0000 http://azzarellogroup.com/blog/?p=155#comment-19 Thanks, Stephanie, I like the way you articulate the "Big Brand" vs. "awareness", which is at the core of this topic. Patty Thanks, Stephanie,

I like the way you articulate the “Big Brand” vs. “awareness”, which is at the core of this topic.

Patty

]]> By: Stephanie Anderson http://www.azzarellogroup.com/blog/2008/10/24/whose-brand-is-it-anyway/comment-page-1/#comment-18 Stephanie Anderson Mon, 27 Oct 2008 14:28:15 +0000 http://azzarellogroup.com/blog/?p=155#comment-18 Patty, This is one of the best emails I have received from your company. I think this is so very true, but sometimes difficult for CMOs to grasp because there is the big Brand and then all of the awareness and consideration branding where marketing tends put energy and focus. I couldn't agree more and would add that in financially challenging times, companies need to use their "people power" more than ever. And, it can be fun! Thanks Stephanie Patty,
This is one of the best emails I have received from your company. I think this is so very true, but sometimes difficult for CMOs to grasp because there is the big Brand and then all of the awareness and consideration branding where marketing tends put energy and focus. I couldn’t agree more and would add that in financially challenging times, companies need to use their “people power” more than ever. And, it can be fun!
Thanks
Stephanie

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