Comments on: What Really Matters to You? http://www.azzarellogroup.com/blog/2008/09/14/what-really-matters-to-you/ Practical Insights on Business Leadership and Personal Success Wed, 08 Feb 2012 12:46:26 +0000 hourly 1 http://wordpress.org/?v=3.1 By: wendy http://www.azzarellogroup.com/blog/2008/09/14/what-really-matters-to-you/comment-page-1/#comment-12 wendy Fri, 03 Oct 2008 00:43:52 +0000 http://azzarellogroup.com/blog/?p=69#comment-12 Thanks...this is good food for thought. I'll try to get clarity on where the energy comes from and see if there's a better fit. Thanks…this is good food for thought. I’ll try to get clarity on where the energy comes from and see if there’s a better fit.

]]> By: Patty Azzarello http://www.azzarellogroup.com/blog/2008/09/14/what-really-matters-to-you/comment-page-1/#comment-11 Patty Azzarello Fri, 03 Oct 2008 00:20:04 +0000 http://azzarellogroup.com/blog/?p=69#comment-11 Hi Wendy, yes, many people enjoy the high salaries in high tech, but the work leaves them feeling unfulfilled. Many high tech environments also do not naturally value a broad range of strenghts and skills beyone technical ones. So as you say "what's a girl to do?". If you want to keep the high pay, you can still find some ways to tune the "contract" of what you do with your boss to better suit your strengths and what you care about. Think about how to answer the question: What do YOU DO? Do you help people understand each other, do you inspire and excite people with your writing and communications, do you cut through complexity to create action? If you think about the essence of what you do vs. the job description, i.e., "high tech marketing" you might be able to tune your work over time to feel more satisfying. good luck! Patty Hi Wendy,
yes, many people enjoy the high salaries in high tech, but the work leaves them feeling unfulfilled. Many high tech environments also do not naturally value a broad range of strenghts and skills beyone technical ones. So as you say “what’s a girl to do?”.

If you want to keep the high pay, you can still find some ways to tune the “contract” of what you do with your boss to better suit your strengths and what you care about.

Think about how to answer the question: What do YOU DO?

Do you help people understand each other, do you inspire and excite people with your writing and communications, do you cut through complexity to create action? If you think about the essence of what you do vs. the job description, i.e., “high tech marketing” you might be able to tune your work over time to feel more satisfying.
good luck!
Patty

]]> By: wendy http://www.azzarellogroup.com/blog/2008/09/14/what-really-matters-to-you/comment-page-1/#comment-10 wendy Thu, 02 Oct 2008 23:55:52 +0000 http://azzarellogroup.com/blog/?p=69#comment-10 I love this section and it rings true for me. So given we have to work to pay those fat bay area mortgages, what do you do if you are starting to understand what makes you tick, but you're at a company that doesn't appreciate the things that make you tick. I think this is true for lots of high tech companies. As a former mentor of mine once said, high tech marketing is mediocre at best, but they don't realize it. I think that's pretty true given our target audiences are usually B-to-B and are less "glamorous." Apple, of course is not that way. They appear to get it, but they are also doing consumer based marketing mostly. So given the industry has little respect or knowledge of great marketing, and that's what I think I do well, what's a girl to do? Leave the industry? That's easier said than done, given non tech jobs usually don't pay the same, and being "off the tech track" can leave someone living here, feeling a bit in the dark. Any thoughts on this? I love this section and it rings true for me. So given we have to work to pay those fat bay area mortgages, what do you do if you are starting to understand what makes you tick, but you’re at a company that doesn’t appreciate the things that make you tick. I think this is true for lots of high tech companies. As a former mentor of mine once said, high tech marketing is mediocre at best, but they don’t realize it. I think that’s pretty true given our target audiences are usually B-to-B and are less “glamorous.” Apple, of course is not that way. They appear to get it, but they are also doing consumer based marketing mostly. So given the industry has little respect or knowledge of great marketing, and that’s what I think I do well, what’s a girl to do? Leave the industry? That’s easier said than done, given non tech jobs usually don’t pay the same, and being “off the tech track” can leave someone living here, feeling a bit in the dark. Any thoughts on this?

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