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CMO Survival Guide

Marketing is a credibility war every day.

I created this program to help marketing leaders get past all the annoying obstacles the business throws in your way, and to give you some really specific ideas and tools to combat them.

You deserve to focus on doing great marketing, but it's up to you to pave the way to let that happen, by building your credibility and getting out in front vs. needing to justify everything you do.

Here's what I put in this program:

All of my best insights and coaching based on my own experience as a CMO, CEO and Sales Manager.

Practical ideas and specific templates you can use for:

• Elevating the marketing agenda in your company
• Presenting Marketing so the business "gets it" (and doesn't try to "help")
• Overcoming organizational landmines (things that don't report to you but should)
• Presenting your budget so you get to keep it (and getting the CFO on your side)
• Winning over your line of business stakeholders (so they are happy you control the budget)
• Making sales your biggest fans.
• Leading and developing your organization
• Building value in your own career

This program will help you increase Marketing's effectiveness and build and maintain credibility with the CEO, the CFO, the Board, Sales, your peers, the media, your customers, your partners, and your team.

This program is delivered as an eBook.